The Power of Vulnerability and Authenticity in Social Media

Melonie Dodaro, Author and CEO of Top Dog Social Media, joins the Social Pros Podcast to discuss moving beyond the resume and unlocking LinkedIn as an invaluable tool for building substantial relationships and securing sales.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How LinkedIn has changed and where it may be heading
• Why video is currently so successful on LinkedIn
• How to consider a global audience when deciding what time to post
• How to reach out to new prospects through LinkedIn
• Why you should move the conversation offline
• How to maintain connections through LinkedIn
• How to use LinkedIn to repurpose content

Resources

• The Complete Guide to Social Media for B2B from Salesforce
• Brandwatch
• LinkedIn Unlocked
• Top Dog Social Media

Visit SocialPros.com for more insights from your favorite social media marketers.