Why LinkedIn Is Not Your Resume
Social Pros Podcast
00:00
Measuring the Effectiveness of Social Selling on LinkedIn
The chapter focuses on the challenges of tracking ROI for organic social selling efforts on LinkedIn and emphasizes the importance of using revenue generated as the main KPI. It also explores the overwhelming nature of various digital marketing and social selling KPIs, shares personal experiences with tracking calls and conversions, and highlights the need for setting specific goals and using appropriate KPIs to measure success.
Transcript
Play full episode
