Will McInnes, Chief Marketing Officer at Brandwatch, joins the Social Pros Podcast to discuss the current state of social listening and how businesses should respond to data.

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In This Episode

Why the data itself is not the most important part of social listening
Why there are still plenty of sources for social data even though some platforms are not open to providing data
How the increasing diversity of new media is affecting social listening
Why brand outrage has increased and how it is affecting the way businesses respond to customers

Resources

Brandwatch
HYP3R
The Complete Guide to Social Media for B2B from Salesforce
Culture Shock: A Handbook for 21st Century Business

Visit SocialPros.com for more insights from your favorite social media marketers.

How Brandwatch Moves Social Listening From So What to Now What