Social Pros Podcast

Sabrina Callahan, Director of Social Media & Planning & Integration at Hilton Worldwide, joins the Social Pros Podcast to discuss Hilton’s social media center and building brand loyalty.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to set up a social media center to manage social teams across multiple brands How to customize social engagement for each brand and audience How to build customer loyalty without just going for the sale Why social is about long term gains rather than immediate returns   Resources CoSchedule Salesforce Hilton Suggests Visit SocialPros.com for more insights from your favorite social media marketers.

Cassie Roma, Head of Content Marketing at The Warehouse Group, joins the Social Pros Podcast to discuss social storytelling that makes people care.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Where social fits within the bigger storytelling puzzle How to use storytelling to show the human aspect of your brand How social differs between the U.S. and New Zealand How to “woo” your customers   Resources Salesforce CoSchedule The Warehouse Group   Visit SocialPros.com for more insights from your favorite social media marketers.

Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why the concepts behind social marketing are consistent despite the ever changing social platforms and technology How Neal developed the social selling curriculum at Rutgers University Why social is ultimately based in the marketing department Why influencer marketing is the next step in B2B social media Why AI is powerful but it belongs in the background Why more influencer marketing is the biggest need in B2B social media in 2018   Resources Neal Schaffer Website ICUC Salesforce   Visit SocialPros.com for more insights from your favorite social media marketers.

Brian Fanzo, Founder & CEO of iSocialFanz LLC, joins the Social Pros Podcast to discuss real-time social and account takeovers.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why LinkedIn is the new golf course for business conversations How to use hashtags to curate your content How to conduct a successful social media takeover How AR and VR can help create empathy How Twitter has changed to provide more value   Resources Salesforce TechSmith Armchair Expert (Dax Shepard’s podcast)   Visit SocialPros.com for more insights from your favorite social media marketers.

Amanda Bond, Owner of The Ad Strategist, joins the Social Pros Podcast to discuss building audiences and giving value through organic posts and Facebook ads.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to bring your organic and paid social content together to enhance the customer journey Why organic reach on Facebook is not dead How to conduct testing with organic posts to be amplified through paid How to use Instagram Stories to promote sales with a more human experience Why consistency helps lay important groundwork for larger ad campaigns on social   Resources Salesforce TechSmith The Ad Strategist   Visit SocialPros.com for more insights from your favorite social media marketers.

Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a successful talent brand through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to market a talent brand through social How to develop “EGC,” Employee Generated Content How to balance content geared towards consumers with talent brand content How to incorporate interns into social strategy and testing How review sites are affecting talent acquisition   Resources The Complete Guide to Social Media for B2B Marketers TechSmith Cisco   Visit SocialPros.com for more insights from your favorite social media marketers.

Bruce Kennedy, Social Media Manager at Cision, joins the Social Pros Podcast to discuss the current state of PR and crisis management.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to stay relevant in PR Why Twitter is still the biggest social platform for PR How content creators differ from traditional journalists Why crisis planning is mandatory How analytics have helped businesses prioritize responses on social media How Facebook Live has changed crisis management   Resources The Complete Guide to Social Media for B2B Marketers TechSmith Cision Gushers Instagram   Visit SocialPros.com for more insights from your favorite social media marketers.

Jenn Herman, Social Media Consultant & Trainer at Jenn’s Trends, joins the Social Pros Podcast to discuss strategies for the micro-platforms within Instagram.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why Instagram is the best place to gain “purposeful traffic” Why IGTV requires a totally different strategy than Instagram Stories How to effectively use hashtags Why businesses should be posting less on Instagram How to use Carousels How to craft Stories   Resources The Complete Guide to Social Media for B2B Marketers TechSmith Jenn’s Trends   Visit SocialPros.com for more insights from your favorite social media marketers.

Tushar Patil, Founding Partner at Idealyst, joins the Social Pros Podcast to discuss social at an enterprise level and the current state of A.I.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How social is managed at an enterprise level Why social shouldn’t be sectioned off from the rest of digital in a business How to balance privacy with analytics Why the promise of A.I. is still a long way from being delivered How technology is advancing social care   Resources Salesforce ICUC Idealyst How China is Changing Your Internet (NYT WeChat Video)   Visit SocialPros.com for more insights from your favorite social media marketers.

Daniel Schotland, COO at Linqia, joins the Social Pros Podcast to discuss the ins and outs of successful influencer marketing and why it all comes down to content.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How the potential for fraud is affecting the way businesses handle influencers How the evolution of social platforms is changing the influencer marketing field How to measure the efficacy of influencer programs How to leverage influencers for “professional user generated content” Why “micro influencers” are often more effective than celebrity influencers   Resources The State of Influencer Marketing 2018 Salesforce ICUC   Visit SocialPros.com for more insights from your favorite social media marketers.