Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B.

Special thanks to our sponsors:

Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
Convince & Convert (Experience This! Show: experiencethisshow.com)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

Why the concepts behind social marketing are consistent despite the ever changing social platforms and technology
How Neal developed the social selling curriculum at Rutgers University
Why social is ultimately based in the marketing department
Why influencer marketing is the next step in B2B social media
Why AI is powerful but it belongs in the background
Why more influencer marketing is the biggest need in B2B social media in 2018

Resources

Neal Schaffer Website
ICUC
Salesforce

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