Social Pros Podcast

Michael Stelzner, CEO and Founder of Social Media Examiner, joins the Social Pros Podcast to discuss building better social media practices based on meaningful data.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why 2018 has been a hard year for social media marketing How to find more meaningful data Why Facebook is not the place for successful video content Why an “untrackable network effect” is so valuable Why Messenger may be replacing email for subscriptions Why interaction is what counts in social, but many businesses aren’t doing it Why you should have a “kill list” of things to stop doing Where social may be heading   Resources Salesforce ICUC Social Media Examiner   Visit SocialPros.com for more insights from your favorite social media marketers.

Owen Hemsath, better known as consultant and speaker Owen Video, joins the Social Pros Podcast to discuss all things video strategy and YouTube.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to create a successful YouTube ad campaign Why you should have a separate video strategy for Facebook and YouTube How to set up your live videos to be repurposed later Why you need a multi-structured strategy for your YouTube channel How to refresh your most successful content on YouTube   Resources Salesforce TechSmith Owen Video   Visit SocialPros.com for more insights from your favorite social media marketers.

Paula Werne, Director of Communications at Holiday World and Splashin’ Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How Holiday World created a talk trigger with free sodas How to use Facebook to give real time updates How to find user generated content How to manage year-round social for a seasonal product Why any avenue for marketing can become a channel for customer service Why responding to customers is a critical aspect of social   Resources Salesforce TechSmith Holiday World Podcast   Visit SocialPros.com for more insights from your favorite social media marketers.

Michael Brito, Executive Vice President of Zeno Group, joins the Social Pros Podcast to discuss B2B social media and social listening.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why social data is just as valuable for B2B as it is for B2C Where to start with B2B social listening How influencer marketing works in B2B social Why businesses should be empowering employees to be storytellers How to build trust with customers   Resources Salesforce Talk Triggers The Zeno Group   Visit SocialPros.com for more insights from your favorite social media marketers.

Jay Acunzo, Founder of Unthinkable media, joins the Social Pros Podcast to discuss moving beyond best practices and his new book Break the Wheel.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why finding social media best practices shouldn’t be the goal How to interpret data to gain insight How to start asking the right questions How to set an aspirational anchor Why constraints can help foster creativity   Resources ICUC Salesforce Break the Wheel   Visit SocialPros.com for more insights from your favorite social media marketers.

Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How offline word of mouth differs from online word of mouth Why you need to give your customers a story to tell Why a talk trigger is not “surprise and delight” The four “R’s” of a successful talk trigger Remarkable Relevant Reasonable Repeatable   Resources Salesforce Talk Triggers Six Step Guide For Creating a Talk Trigger   Visit SocialPros.com for more insights from your favorite social media marketers.

Michael Melaro, Sr. Director of Retail Performance, and Kate Wolcott Rizzo, Sr. Creative Manager, of The Wellsville Group, join the Social Pros Podcast to discuss maximizing the return on social ads.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to manage social for infrequently purchased products How to incorporate social listening and user generated content How to target content for different regions How to use triggers to build new audiences How to incorporate employees into your social strategy   Resources Salesforce Talk Triggers CoSchedule   Visit SocialPros.com for more insights from your favorite social media marketers.

In this bonus episode of the Social Pros Podcast, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!

Srinivas Rao, Founder/Chief Creative Instigator at Unmistakable Creative, joins the Social Pros Podcast to discuss creativity and his new book An Audience of One: Reclaiming Creativity for Its Own Sake.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why you shouldn’t care about metrics as much Why you should create for yourself rather than creating what seems successful Why you are the biggest factor in your success Why comparison is toxic to success   Resources Unmistakable Creative Salesforce Talk Triggers CoSchedule   Visit SocialPros.com for more insights from your favorite social media marketers.

Chris Strub, CEO of I Am Here LLC, joins the Social Pros Podcast to discuss the connective power of live streaming.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why modern journalism could benefit from better storytelling on social Why Facebook Live is the perfect medium for real time content from events Why you should be narrowing the scope of your content Why you should stop worrying about numbers and focus on being someone’s favorite   Resources ICUC Salesforce Learnigstories.com Social With Strub   Visit SocialPros.com for more insights from your favorite social media marketers.