Social Pros Podcast

Lindsey Hancock, Owner of Brand Vixen, joins the Social Pros Podcast to discuss her time at Big Ass Fans and how she was able to turn customer complaints into positive support.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:48 - Why Big Ass Fans decided to change their name by listening to their customers 07:39 - How to build fun and interesting content around a seemingly boring product 12:51 - How Lindsey blends her personal and professional sides for a successful promotional presence 14:52 - How to approach a new client relationship 16:33 - How Big Ass Fans turns criticism into positive engagement 25:32 - Why taking on freelance work can enhance creativity   Resources Get “The Complete Guide to Social Media for B2B Marketers” from Salesforce completely free here! Find out if joining the group at SocialMedia.org is right for you with this special landing page for Social Pros fans. Find out more about Lindsey and Brand Vixen here.   Visit SocialPros.com for more insights from your favorite social media marketers.

Eileen Burmeister, Communications Consultant at Arizona Public Service, joins the Social Pros Podcast to discuss empowering employees for photo storytelling in social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:04 - How APS uses Community Affairs Managers to engage with micro audiences on a regional level 09:55 - How different teams can work together to effectively manage customer support 12:05 - How APS enables employees to communicate with customers 21:30 - How to balance employee and customer generated content for photo storytelling 24:02 - Why a planned out editorial calendar should leave room for spontaneity   Resources Get The Complete Guide to Social Media for B2B Marketers for free here. Find out more about SocialMedia.org here.   Visit SocialPros.com for more insights from your favorite social media marketers.

RJ Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss the value of artificial intelligence when improving your social ad strategy.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 06:48 - How Pattern89 uses artificial intelligence for a more effective testing process 10:43 - How Pattern89 uses data from all of its users while maintaining anonymity 14:47 - How to keep up with customer preferences 21:41 - When a tool like Pattern89 makes sense for your social strategy 24:08 - Why artificial intelligence is not replacing human social marketing pros   Resources Get “The Complete Guide to Social Media for B2B Marketers” from Salesforce completely free here! Find out if joining the group at SocialMedia.org is right for you with this special landing page for Social Pros fans. Learn more about Pattern89 here. Read “Mayflower” by Nathaniel Philbrick here. Visit SocialPros.com for more insights from your favorite social media marketers.

In this special year-end episode of the Social Pros Podcast, Jay and Adam revisit highlights from their top ten episodes from 2018.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 07:51 - Ep #316: Sarah O’Grady “Why the Best Social Media Ideas Sound Terrible at First” 10:17 - Ep #319: Chuck Hemann “Is Your Job Ready for the Future of Social Analytics?” 12:33 - Ep #327: Jenn Herman “Why You Need 3 Different Instagram Strategies” 14:19 - Ep #329: Carmen Collins “Why the Cisco Talent Brand Program in Social Is So Fabulous” 17:28 - Ep #331: Brian Fanzo “How Brian Fanzo Combines Real-Time and Right-Time Social Media” 21:22 - Ep #339: Jay Acunzo “Why Social Media Best Practices Are Making You Worse, Not Better” 24:46 - Ep #342: Owen Hemsath “4 Questions You Must Answer to Succeed on YouTube in 2019” 27:40 - Ep #343: Michael Stelzner “Why Michael Stelzner Says Less Is Now More in Social Media” 32:03 - Ep #314: Eric Saninocencio “How the Houston Texans Engage Fans 365 Days Per Year” 36:14 - Ep #313: Phil M. Jones “Exactly What to Say in Social Media”   Resources Get “The Complete Guide to Social Media for B2B Marketers” from Salesforce completely free here! Sign up for Jay Baer and Daniel Lemin’s Word of Mouth Masterclass here.   Visit SocialPros.com for more insights from your favorite social media marketers.

Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 6:20 - How Tunity is creating engagement through customer stories 11:15 - How Tunity functions as both a B2B and a B2C company 11:59 - How to find success in social as a young company 19:16 - How Tunity uses social to build customer awareness along with loyalty 20:32 - How Tunity is engaging with college campuses to build customer awareness 24:01 - How Tunity has sustained a B2C product by monetizing in B2B   Resources Salesforce Rev.com Tunity   Visit SocialPros.com for more insights from your favorite social media marketers.  

Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the necessity and the evolution of brand storytelling.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why storytelling has become more than just advertising How influencer marketing has affected the way businesses tell stories Why storytelling isn’t just for B2C Why your strategy shouldn’t center around a single platform or channel Why your reactive and proactive social channels should be consistent How to balance your internal culture with the various cultures of your customers in storytelling How to adapt successful practices without copying other brands   Resources The Laws of Brand Storytelling Jessica’s Website Carmen Collins Social Pros Episode   Visit SocialPros.com for more insights from your favorite social media marketers.

Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 03:18 - How to define an iconic business 06:21 - How to measure your brand’s distinctiveness 09:05 - Why you should stop selling 15:11 - How to use social to achieve distinction 24:31 - How to encourage consumers to talk about your business through social   Resources Salesforce ICUC Distinction Institute   Visit SocialPros.com for more insights from your favorite social media marketers.

Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 05:46 - Why it takes risk to find success 07:02 - How to balance creative content with targeting to maximize effectiveness 10:53 - How Purple leverages content to stay fresh on potential customer’s minds 15:07 - How Purple incorporates Pinterest into their social strategy 22:53 - How to convert customers into evangelists   Resources Salesforce TechSmith Purple   Visit SocialPros.com for more insights from your favorite social media marketers.  

Neen James, keynote speaker and author, joins the Social Pros Podcast to discuss the value of developing your own attention system.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why keeping attention is so important in today’s market Why attention has to be systematic How to choose the right social channels to capture and keep attention How to systematically build real connections Why paying attention is the best way to capture and hold it in return   Resources ICUC Salesforce Attention Pays   Visit SocialPros.com for more insights from your favorite social media marketers.

Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why recruiting performance partners is a funnel just like sales How performance marketing has changed in the last decade Why influencers with smaller but more relevant audiences are far more valuable than a massive indifferent audience Why Instagram has been so valuable for building a lifestyle following Why you should commit to creating content consistently for future benefits How to manage many performance partners successfully How to develop a healthy employee culture   Resources ICUC Salesforce Performance Partnerships by Robert Glazer Principles by Ray Dalio   Visit SocialPros.com for more insights from your favorite social media marketers.