How Purple Became the Most Effective Advertiser on Facebook

Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• 05:46 - Why it takes risk to find success
• 07:02 - How to balance creative content with targeting to maximize effectiveness
• 10:53 - How Purple leverages content to stay fresh on potential customer’s minds
• 15:07 - How Purple incorporates Pinterest into their social strategy
• 22:53 - How to convert customers into evangelists

 

Resources

• Salesforce
• TechSmith
• Purple

 

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