How to Use Authenticity to Become an Iconic Business

Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• 03:18 - How to define an iconic business
• 06:21 - How to measure your brand’s distinctiveness
• 09:05 - Why you should stop selling
• 15:11 - How to use social to achieve distinction
• 24:31 - How to encourage consumers to talk about your business through social

 

Resources

• Salesforce
• ICUC
• Distinction Institute

 

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