Social Pros Podcast Social Media Lessons from the Performance Marketing Revolution
Nov 16, 2018
41:58
Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- Why recruiting performance partners is a funnel just like sales
- How performance marketing has changed in the last decade
- Why influencers with smaller but more relevant audiences are far more valuable than a massive indifferent audience
- Why Instagram has been so valuable for building a lifestyle following
- Why you should commit to creating content consistently for future benefits
- How to manage many performance partners successfully
- How to develop a healthy employee culture
Resources
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