Why the Cisco Talent Brand Program in Social Is So Fabulous

Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a successful talent brand through social.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• How to market a talent brand through social
• How to develop “EGC,” Employee Generated Content
• How to balance content geared towards consumers with talent brand content
• How to incorporate interns into social strategy and testing
• How review sites are affecting talent acquisition

 

Resources

• The Complete Guide to Social Media for B2B Marketers
• TechSmith
• Cisco

 

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