Will Influencer Marketing and Affiliate Marketing Join Forces?

Priest Willis, Sr Global Performance Partnerships Marketing Manager at Lenovo, joins the Social Pros Podcast to discuss having an effective affiliate marketing program and turning influencers into long term affiliates.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• What makes a good affiliate
• How affiliate networks work
• The difference between affiliates and influencers
• How to track the effectiveness of an affiliate program
• Why some platforms are more or less effective
• How to turn influencers into affiliates

 

Resources

• The Complete Guide to Social Media for B2B from Salesforce
• Brandwatch
• How Lenovo is Moving Beyond Last-Click Attribution

 

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