Jorgen Sundberg, Employer Brand Consultant & CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media.

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In This Episode

Why brand value is important for potential employees
How companies can use social to portray life inside the company to potential employees
Why B2C companies should have separate social channels for employer branding
How to encourage employees to tell stories
Why employer rating services like Glassdoor and Indeed are important

Resources

Link Humans
Employee Advocacy: The Ultimate Handbook
Employer Brand Index
Employer Branding Podcast
Dynamic Signal and Hearsay Systems Advisor Social
Glassdoor and Indeed

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Why Your Employees are Your Greatest Social Media Assets