Social Pros Podcast How Calgary Stampede Uses 2,300 Volunteers to Boost Social Media Success
Mar 23, 2018
43:38
Phil Moad, Digital Marketing Lead at Calgary Stampede, joins the Social Pros Podcast to discuss promoting large scale events and the important role of volunteers.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- How to balance social marketing for a major annual event vs year round events
- How to be intentional with social to encourage organic engagement
- How to build an active community around your organization
- How to augment staff and volunteers for large scale events
- How to use social to gauge audience sentiment towards your organization
Resources
- Calgary Stampede Website, Twitter, Instagram, Facebook
- The Complete Guide to Social Media for B2B Marketers
- HYP3R
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