Social Pros Podcast

Heather Whaling, President/Founder of Geben Communication, joins the Social Pros Podcast to discuss the evolution of public relations and how to succeed in social media.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How focusing on strengths and collaborating in weaker areas can lead to stronger content How the scope of public relations has expanded How to approach relationships with journalists vs influencers How paid social has become more important as PR has evolved Why it’s becoming more important to write with sound bites in mind   Resources Heather’s website, Twitter Geben Communication Visit SocialPros.com for more insights from your favorite social media marketers.

Nathan Chan, CEO and Publisher of Foundr, joins the Social Pros Podcast to discuss powerful strategies for organic social media growth.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to strategically grow an organic following through Instagram How diverse content formats can help you leverage influence Why being good at sales is just as important if not more so than being good at social How to choose the right social channel to focus on Why live events can be extremely challenging Why life skills can be more valuable than traditional education/work experience   Resources Foundr website and Instagram Social Blade Iconosquare   Visit SocialPros.com for more insights from your favorite social media marketers.

Jay Baer, Founder of Convince & Convert, and Adam Brown, Executive Strategist at Salesforce, discuss how social media has changed in the past year and give predictions for the coming year.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How ephemeral content has developed and changed the social landscape over the past year How simplifying the user interface can create a drastic shift in demographics for a social media platform Why video has become one of the essential tools for social media marketing How the world of social media could shift in the coming year Why it's better to go more in-depth on a couple of social channels rather than trying to build a presence on all channels   Visit SocialPros.com for more insights from your favorite social media marketers.  

Erik Huddleston, CEO of TrendKite, joins the Social Pros Podcast to discuss the evolution of PR and amplifying earned media through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why both online and offline media sources still matter What many businesses overlook when it comes to influencer marketing How to approach social both proactively and reactively How technology can greatly benefit PR pros by changing crisis management Why you need to heavily integrate PR with marketing   Resources Erik on Twitter TrendKite The Business Leader’s Guide to Becoming a Social Business Visit SocialPros.com for more insights from your favorite social media marketers.

Carlos Garcia, CEO of HYP3R, joins the Social Pros Podcast to discuss how your business can use location data to elevate customer experiences.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why location-based data has become a significant part of social media posts How utilizing location-based data can enhance your relationship with customers and your interactions with guests Why you should also respond to positive interactions, rather than just reacting to negative ones How location tracking has evolved over various social media platforms   Resources Carlos on Twitter HYP3R Social Studio Visit SocialPros.com for more insights from your favorite social media marketers.

On this episode of the Experience This! Show, Dan Gingiss & Joey Coleman look at everything that goes into providing an exceptional customer experience, from making a positive impact when your customers contact support to the crucial element of face time with customers for each member of your organization. Bite-Sized Delight From the Episode: All employees can benefit from dealing with customers. Be clear about what you can and can’t do and manage expectations. Your customer experience is being compared to everyone, not just companies in your industry. Are You Looking for Things We Referenced? Episode 9 - How Restaurants, Health Insurers, and Nike Make Remarkable Experiences Network Health Wisconsin on Twitter The Outsized Impact of Invisible Service Providers Understanding Health Insurance The 5 9 Customer Service Index Get more resources and the full show notes at http://ExperienceThisShow.com. If you like what you hear, please subscribe!

Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How backstory telling is a new take on traditional storytelling for brands How associating with a particular cause or political view has become a marketing tool for many companies Why some traditionally automated companies are beginning to offer “human mode” as a premium feature How trends can sometimes create an opposition, or “anti-trend” Why personalized ads can lead to over targeting How a younger generation has led to the anti-nostalgic trend of disappearing content How people are adapting to the mass amount of content available   Resources Rohit’s Website and  Twitter. Non-Obvious 2018 Win Bigly by Scott Adams Visit SocialPros.com for more insights from your favorite social media marketers.

Bernhard Schroeder, Clinical Lecturer at San Diego State University and Author, joins the Social Pros Podcast to discuss connecting with millennials and building a solid brand image.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why many millennials don’t understand branding How the move to digital has affected the passing of branding knowledge from generation to generation Why social media engagement doesn’t always equal brand value Why having a cause and putting it forward can solidify your brand image How to be a marketing leader and approach marketing from an educational standpoint Why your social media content should be dictated by a brand story   Resources Bernhard Schroeder The Lavin Entrepreneurship Center Brands and Bullshit: Excel at the Former and Avoid the Latter The Brand Gap Visit SocialPros.com for more insights from your favorite social media marketers.

Madalyn Sklar, Social Media and Digital Marketing Strategist, joins the Social Pros Podcast to discuss the most powerful ways to optimize Twitter for your business. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How the shift to 280 characters has affected interactions on Twitter How using video can create a more personal connection through Twitter What most Twitter users could do to improve their interactions How to find relevant Twitter chats and optimize your profile to make a great first impression How to create interactions that can be broadcast over multiple social media platforms  Resources Madalyn on Twitter SocialROI Twitter Smarter Video Reply Day Media Studio How to Drive Intelligent, Personalized Consumer Engagement Using Data and AI Communities That Convert   Visit SocialPros.com for more insights from your favorite social media marketers.

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees. In This Episode How Twitter’s shift to 280 characters may affect the company and the obstacles it faces How to engage with Twitter as a human-driven platform rather than a place to broadcast ads Why having a human presence is different from employee advocacy How elevating your employees can benefit your business more than traditional ads Why businesses should be evolving their content Resources Mark Schaefer on Twitter, Facebook, and LinkedIn The Tao of Twitter Known More Than Marketing: Exploring the Five Roles of the New Marketer The Content Code Marketing Companion Podcast Why Consistency Is the Key to Becoming Known Visit SocialPros.com for more insights from your favorite social media marketers.