Social Pros Podcast

Mark Josephson, CEO at Bitly, joins the Social Pros Podcast to discuss link management and how it can drastically improve your business’ bottom line.  Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How Bitly's approach to marketing helped them grow from a simple idea to a global enterprise The importance of creating a unique and streamlined customer experience How shorter links strengthen branding while saving time and money Resources Salesforce Marketing Cloud More Than Marketing: Exploring the Five Roles of the New Marketer Experience This Podcast Visit SocialProsPodcast.com for more insights from your favorite content marketers.

Joel Hammond, Assistant Director of Communications and Head of Social Media for the Cleveland Indians, joins the Social Pros Podcast to discuss how a lean team can shine the spotlight on their fans across multiple channels with minimal paid boosts. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why running a successful lean social team means being structured but flexible How a spotlight on the business leads to opportunities for the social team to show off their skills Why relying on paid social means there is a weakness in your strategy How sharing fan content leads to peer buy-in for your content Why being spread across multiple social channels means having a unique set of content for each platform Resources Joel Hammond on Twitter: @joelhammond Cleveland Indians on Twitter, Facebook, Instagram, Snapchat, YouTube, Tumblr, and Pinterest Not voting for our players is a crime. Visit SocialPros.com for more insights from your favorite social media marketers.

Chris Marr, Founder and Director of the Content Marketing Academy, joins the Social Pros Podcast to share how he uses social to sell-out events well before they have even been launched. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why creating great social means starting with great content How careful marketing to people outside the room leads to a successful event the following year Why generating online buzz means keeping live, in-person events on the calendar Why ensuring a full room of attendees means continual remarketing to people with tickets Resources Chris Marr on Twitter: @chrismarr101 Content Marketing Academy 365Days Event How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results Gary Vaynerchuk and The Currency of Attention Visit SocialPros.com for more insights from your favorite social media marketers.

Sue B. Zimmerman, Keynote Speaker and Founder of Sue B. Zimmerman Enterprise, joins the Social Pros Podcast to discuss how Instagram is rising above other social tools to become the next major engagement platform. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How using Instagram correctly leads to conversations that drive traffic and conversions Why finding the right hashtag means ditching the crowd and referencing the niches of your conversation How focusing on connecting emotionally through pictures leads to aesthetic consistency and niche hashtags Why getting the most out of Instagram stories doesn't mean using all the time, all the hashtags, and all the tools every time Resources Sue B. Zimmerman on Twitter, Instagram, Facebook, YouTube, LinkedIn, and Pinterest The Instagram Expert The Hashtag Handbook ScreenFlow Reflector Visit SocialPros.com for more insights from your favorite social media marketers.

Neil Tolbert, Director of Marketing and Communications at Mack Trucks, joins the Social Pros Podcast to share how to successfully drive organic growth through consideration, content, and consistency. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why building a strong and confident team means organizing it around their individual skillset and strengths How consistency in content leads to booming organic social growth Why vetting your social impacts means mapping touchpoints and finding customer consideration How repeatedly proving the success of social to management leads to broader acceptance of its impact across the organization Resources Neil Tolbert on Twitter: @NeilTolbert Mack Trucks on Facebook, Instagram, YouTube, Twitter, LinkedIn, and Tumblr Bulldog Magazine Anthem How to Combine Social and B2B Marketing Automation Visit SocialPros.com for more insights from your favorite social media marketers.

Joey Coleman, Chief Experience Composer for Design Symphony, joins the Social Pros Podcast to discuss his new Experience This! Show and why a positive customer experience is the ultimate game changer in a competitive market. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How a focus on sales and prospects has led to a decreased focus on customer retention and experience Why improving the customer experience doesn't mean a huge dollar investment in fancy tools or expensive trainings. How carefully integrated AI leads to happier customers and happier sales. Why a successful customer experience means embedding CX-minded staff at every level of your organization Resources Joey Coleman on Twitter: @thejoeycoleman Experience This! Show SpeakPipe Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Visit SocialPros.com for more insights from your favorite social media marketers.

Tom Fishburne, Founder and CEO of the Marketoonist, joins the Social Pros Podcast to discuss why niche cartoons have the greatest impact with your audience and how the best creativity is born from repetition. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How time and repetition, not urgency or inspiration, leads to creativity Why incorporating new marketing technology and social platforms doesn't mean just plugging it in to what you're already doing How Shiny New Thing Syndrome leads to a crippling of the creative process and subsequent marketing strategy Why the rise of technology means a whole new generation of a free audience How to find the V1 marker of launching a new career Resources Tom Fishburne on Twitter: @tomfishburne Marketoonist on Facebook and Twitter Your Ad Ignored Here Social Network Adoption 7 Deadly Sins of Innovation xkcd The DO Lectures Marketing Week Live 2017 Guests Achieve Artistic Guinness World Records Title Oreo's 'Daily Twist' Campaign Puts Cookie in Conversation Visit SocialPros.com for more insights from your favorite social media marketers.

Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement.   Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why starting from scratch means letting your friends and families be the advocates you don’t have How investment in sharing your brand’s backstory leads to faster and deeper engagement with consumers How a background in the arts leads to building a good foundation in business communication Why successful guerrilla marketing means starting online before taking it to the streets Resources Richard Pomes on Twitter: @RichardAPomes Nick Hasselberg on Twitter: @NickHasselberg Ghost Tequila on Facebook, Twitter, Instagram Peaches and Herb Summon The Spirit Ghost Tour Drizly Steppenwolf Theatre Company Visit SocialPros.com for more insights from your favorite social media marketers.  

Tim Washer, Creative Director for Service Provider Marketing at Cisco, joins the Social Pros Podcast to discuss how humor and customer pain can cut through the noise and land those B2B accounts. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why cutting through the crowded marketing space means investing in well-produced comedic content How retweets instead of metrics can lead to internal funding for hilarious products Why producing good comedic content means preparing for and accepting negative comments in advance How getting angry leads to a closer connection with your customers Resources Tim Washer on Twitter: @timwasher Cisco Use Humor and Ridiculousness to Reach Your Audience Mainframe: The Art of the Sale, Lesson One The Network Effect Shorts International Marketoonist Tim Washer on Last Week Tonight with John Oliver Fast Innovation and the Slow Waiter Visit SocialPros.com for more insights from your favorite social media marketers.

Minter Dial, Speaker, Author, and Founder of the Myndset Company, joins the Social Pros Podcast to discuss disruption, social media, and finding success in the sharing economy. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How disruption leads to a new infusion of energy into your business Why having a successful Chief Digital Officer means defining the role apart from the Chief Innovation Officer How following the CLICK organizational principals leads to a flexible, innovative, and customer-centric business model Why the rise of the sharing economy means less of a focus on acquiring permanent items and more of a focus on borrowed but meaningful things Resources Minter Dial on Twitter: @mdial Myndset on Twitter, Facebook, YouTube, and LinkedIn Future Proof: Get Your Business Ready For The Next Disruption Good to Great Visit SocialPros.com for more insights from your favorite social media marketers.