Nick Hasselberg and Richard Pomes, Marketing Manager and Founder/CMO at Ghost Tequila, join the Social Pros Podcast to discuss how they built a social brand from scratch through guerrilla marketing and on-the-ground engagement.

Special thanks to our sponsors:

Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

Why starting from scratch means letting your friends and families be the advocates you don’t have
How investment in sharing your brand’s backstory leads to faster and deeper engagement with consumers
How a background in the arts leads to building a good foundation in business communication
Why successful guerrilla marketing means starting online before taking it to the streets

Resources

Richard Pomes on Twitter: @RichardAPomes
Nick Hasselberg on Twitter: @NickHasselberg
Ghost Tequila on Facebook, Twitter, Instagram
Peaches and Herb
Summon The Spirit
Ghost Tour
Drizly
Steppenwolf Theatre Company

Visit SocialPros.com for more insights from your favorite social media marketers.

How to Use Social Media to Launch a Tequila Brand