Why Cartoons Outperform Every Content Format

Tom Fishburne, Founder and CEO of the Marketoonist, joins the Social Pros Podcast to discuss why niche cartoons have the greatest impact with your audience and how the best creativity is born from repetition.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

• How time and repetition, not urgency or inspiration, leads to creativity
• Why incorporating new marketing technology and social platforms doesn't mean just plugging it in to what you're already doing
• How Shiny New Thing Syndrome leads to a crippling of the creative process and subsequent marketing strategy
• Why the rise of technology means a whole new generation of a free audience
• How to find the V1 marker of launching a new career

Resources

• Tom Fishburne on Twitter: @tomfishburne
• Marketoonist on Facebook and Twitter
• Your Ad Ignored Here
• Social Network Adoption
• 7 Deadly Sins of Innovation
• xkcd
• The DO Lectures
• Marketing Week Live 2017 Guests Achieve Artistic Guinness World Records Title
• Oreo's 'Daily Twist' Campaign Puts Cookie in Conversation

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