Social Pros Podcast

Sarah Smith, VP of Advertising Sales and Operations at Quora, joins the Social Pros Podcast to discuss the future of search engine selling and why their customers are beating the competition in conversions.  Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How a strict policy of being nice leads to a boon for user-generated content Why controversial content that is well organized means increased interest from nervous advertisers How intentional search engine placement leads to an uptick in conversions Why a searching customer means a higher probability of conversion Resources Sarah Smith on Twitter: @sasmith4 Quora on Twitter, Facebook, Instagram, LinkedIn, Blog Quora for Business Blog Einstein Vision Visit SocialPros.com for more insights from your favorite social media marketers.  

Kelley O'Brien, Director of Social Media for Krispy Kreme, joins the Social Pros Podcast to share how an internationally delicious brand keeps their social fresh and engaging. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why selecting the perfect influencer for your brand means looking beyond reach or followers How multi-level social customer care management, from local up through global, leads to a rabid fan base of brand advocates and repeat customers Why successful social means targeting both full and part time fans How an established and accepted social personal leads to organic virality Resources Kelley O'Brien on Twitter: @kelleyob Krispy Kreme on Twitter, Facebook, Pinterest, YouTube, and Instagram Krispy Kreme Doughnuts Delivers the Tastiest Eclipse in History #krispykreme #ドーナツの穴には何がある Visit SocialPros.com for more insights from your favorite social media marketers.

Jason Schober, Social Media Campaign Manager for U.S. Bank, joins the Social Pros Podcast to share how a multi-state bank stays engaged with the local community through paid social and research. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How party research before the campaign leads to more effective measurements of success Why building and maintaining customer loyalty means close social listening and rapid customer service responses How successful traditional marketing campaigns lead to impactful social strategies Why launching your social career means stepping out of your comfort zone Resources Jason Schober on Twitter: @jschobes U.S. Bank on Facebook, Twitter, and Instagram The Power of Possible Tour Possible Visit SocialPros.com for more insights from your favorite social media marketers.

Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, joins the Social Pros Podcast to discuss why casting a narrow but deep net in social can bring in more leads than launching across all platforms, all the time. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why robust social media marketing doesn't mean getting leads to the top of the funnel How fast moving social leads to a lather, rinse, and repeat approach to strategy Why knowing the success of your content means understanding your audience's expectations for each platform How going deep on one platform instead of wide on many leads to more authentic and committed leads Resources Eric Hultgren on Twitter: @EricHultgren MLive Media Group on Twitter, Facebook, Instagram, YouTube, and LinkedIn #everythingismarketing blog Now Playing 4 Kids Facebook Pixel Visit SocialPros.com for more insights from your favorite social media marketers.

Jason Falls, Founder and Partner of the Conversation Research Institute, joins the Social Pros Podcast to outline the differences between social listening and conversation research and how one of them will revolutionize your marketing strategy. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why finding the right social platform for your brand means understanding the audience of each platform and how it fits with your product How looking at the context, not the brand, leads to deeper and more insightful consumer research Why the rise in stories as social conversations means a decrease in the effectiveness of social listening tools How conversation research leads to data that makes a difference Resources Jason Falls on Twitter: @JasonFalls Conversation Research Institute on Facebook, LinkedIn, and Twitter Social Pros 14 - Jason Falls, Social Media Explorer Visit SocialPros.com for more insights from your favorite social media marketers.

Diana Scholl, Social Media Manager for the ACLU, joins the Social Pros Podcast to share how social is transforming the role of advocacy both online and offline. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How an overactive social presence for an advocacy organization leads to new donors and reaffirming the commitment of existing members Why the rise of social means a new age for nonprofit fundraising How the social activism boom leads to a unique opportunity for nonprofits to quickly and easily share their message far and wide Why using social wisely means being critical of every new tool or feature that hits the market Resources Diana Scholl on Twitter: @dianascholl ACLU on Facebook, Twitter, YouTube, and Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Matt Wolpin, Senior Manager and Head of Social Media for Juniper Networks, joins the Social Pros Podcast to discuss how educating internal stakeholders on social can lead to triple digit leaps in engagement and click-through rates. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why ensuring quality internal content means proving your point with an audit How focusing on the end user instead of product sales leads to a robust social community of advocates Why developing a robust social strategy means spending time on internal education How simple three-word posts with the right angle can lead to 1,000+ engagements Resources Matt Wolpin on Twitter: @mwolpin Juniper Networks on Facebook, Twitter, YouTube, LinkedIn, and Instagram Weekend Reading Essentials Visit SocialPros.com for more insights from your favorite social media marketers.

Ben Boskovich, Managing Editor for Esquire.com, joins the Social Pros Podcast to discuss how he maintains 80-year old brand consistency across the constantly evolving social media landscape.   Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How the right format can lead to long-form content on short-form social Why finding the right content for each platform means rethinking the necessity of click-through links How finding your voice in the crowded social marketplace means understanding what your brand personifies and how it looks to others first Why working your way to the top in social means reaching outside your focus area for additional learnings   Resources Ben Boskovich on Twitter: @benbosk Esquire on Snapchat, Instagram, Facebook, Twitter, Pinterest, YouTube, and Tumblr Dash Hudson   Visit SocialPros.com for more insights from your favorite social media marketers.  

Andrew Pickering and Pete Gartland, Co-Founders of Andrew And Pete, join the Social Pros Podcast to discuss how a unique and consistent content stamp can launch your brand to new heights.   Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How being a little bit more human leads to less of a barrier between you and your customers Why creating standout content means being better or being different How a schedule for success actually leads to success in half the time Why tripling or quadrupling your click-through rate means moving content with chatbots   Resources Andrew and Pete on Twitter, YouTube, Facebook, Snapchat, and Instagram Atomic ManyChat Facebook Live Audio John Lee Dumas' Entrepreneurs On Fire Purple Cow   Visit SocialPros.com for more insights from your favorite social media marketers.

Aaron Grote, Digital Strategist for Great Clips, joins the Social Pros Podcast to share how a brand with 4,000 franchies locations integrates social for customer care, attraction, and retention.   Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why successful social for a style brand doesn't always mean a focus on style How a focus on individual post cohesion instead of platform themes leads to a broader, more inclusive social strategy Why attentive social customer care sometimes means putting off resolution of an issue Why making the best use of social platforms sometimes means not using them at all   Resources Aaron Grote on Twitter: @atgrote Great Clips on Facebook, Instagram, Twitter, and Pinterest Clip Notes Marketing Shot:Chaser newsbot Greatest Generations Foundation   Visit SocialPros.com for more insights from your favorite social media marketers.