Social Pros Podcast
Convince & Convert
Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement.
🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.
Episodes
Mentioned books
Jun 30, 2017 • 49min
Why Pinterest Hates Faces and Instagram Loves Them
Alisa Meredith, Content Marketing Manager for Tailwind, joins the Social Pros Podcast to discuss the key differences between Pinterest and Instagram and how successful pins can generate leads for years to come. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why making a strategy for Pinterest doesn’t mean building the same social strategy for Facebook How a perfect pin leads to years of traffic and referrals Why success on Pinterest means a highly optimized page How ego-driven, faceless pins lead to conversions Resources Alisa Meredith on Twitter: @alisammeredith Alisa Meredith Marketing on Pinterest, Facebook, Instagram, and LinkedIn Tailwind Scalable Social Media How to Use Pinterest Promoted Pins to Increase Traffic, Leads, and Sales Tailwind Tribes for Pinterest @PinterestLens Visit SocialPros.com for more insights from your favorite social media marketers.
Jun 23, 2017 • 50min
How Buffer Does Social Media and Why Less Is More
Brian Peters, Digital Marketing Strategist for Buffer, joins the Social Pros Podcast to discuss the surprisingly promising future of organic content and why success on Facebook means using less of it. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why using social media doesn't mean a focus on driving traffic anymore How transparency of operations leads to content gold for social marketing Why embracing the rise of social video means tossing that landscape option How time spent on cultivating organic content leads to successful paid content in the long run Why increasing engagement means posting less on social Resources Brian Peters on Twitter: @Brian_G_Peters Buffer on Facebook, Twitter, Instagram, YouTube, Open Blog, Overflow Blog and Social Blog The Science of Social Media Podcast The Simple Facebook Posting Strategy That Helped Us 3x Our Reach and Engagement Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare Twitonomy Seartwi Visit SocialPros.com for more insights from your favorite social media marketers.
Jun 13, 2017 • 53min
How to Use Content to Build Your Online Influence
John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why gaining trust means giving good information that improves lives How consistent engagement leads to top-of-mind placement and being first in line Why scaling influence means taking a moment to recognize others that have helped you How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory Resources John Hall on Twitter: @johnhall Influence & Co. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You BOLO Give and Take Zapier Blog Visit SocialPros.com for more insights from your favorite social media marketers.
Jun 6, 2017 • 54min
How Facebook Took Over Your World and What Is Coming Next
Michael Hoefflinger, Author and Entrepreneur in Residence at XSeed Capital, joins the Social Pros Podcast to share his first-person experience with the insanely successful Facebook News Feed and his thoughts on the future of native advertising in social. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why being successful as a leader means seeing around corners and being in it for the long-haul How what's best for the goose and gander leads to decreased organic reach for some businesses Why winning marketing means meeting customers where they spend most of their time without scaring them away How starting with the advertising end game leads to a losing product Resources Michael Hoefflinger on Twitter: @mhoeffli XSeed Capital Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company Visit SocialPros.com for more insights from your favorite social media marketers.
May 30, 2017 • 52min
Pros and Cons of a Degree in Internet Marketing
Temitayo Osinubi, Content Strategist at Digital Marketing Advisers, joins the Social Pros Podcast to discuss how a formal degree in internet marketing can give you perspective and an edge in this super-competitive field. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (How to Win Digital and Real World Traffic With Local Reviews: http://offers.yext.com/reviews) In This Episode How formal training in social media marketing leads to an expanded lens on the marketing industry Why landing upper-echelon jobs in digital marketing means ditching Google as your trainer Why tackling the diversity in marketing means more authentic representation at conferences How the advancement of marketing technology will lead to a natural selection of marketing professionals How the pressure of private, adaptable universities leads to a change in curriculum of traditional, public universities Why moving your audience past content fatigue means investing in podcast storytelling Resources Temitayo Osinubi on Twitter: @tembo8482 Digital Marketing Advisers Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain't the Half of It! Marketing Disenchanted Podcast Mike King of iPullRank is my Stuart Scott Lucky Orange Drip Behind The Numbers: an eMarketer Podcast Visit SocialPros.com for more insights from your favorite social media marketers.
May 23, 2017 • 48min
Inside Tips to Harness the Untapped Awesome of LinkedIn Ads
AJ Wilcox, Founder of B2Linked, joins the Social Pros Podcast to share his secret recipe to creating a highly successful campaign that closes deals in record time using LinkedIn. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
May 16, 2017 • 53min
How to Sell Millions Worth of Watches on YouTube
Tim Mosso, Media Director of WatchUWant.com, joins the Social Pros Podcast to discuss how he found the sweet spot of authenticity and high production value for social video content. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
May 9, 2017 • 34min
How AI Is Completely Changing Social Media Marketing
LaSandra Brill, Head of Digital Planning and Analytics at NVIDIA, joins the Social Pros Podcast to discuss how to manage the competing needs of a B2B/B2C company that has embraced the future of AI. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
May 2, 2017 • 49min
Building a T-Shirt Empire One Instagram at a Time
John Pugh, CEO of House of Swank Clothing, joins the Social Pros Podcast to discuss product curation through social and why the art of handwriting notes is still alive and well. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
Apr 25, 2017 • 42min
What You Need to Know to Head Global Social Media
Falynne Finagan, Global Head of Social Marketing at Xerox, joins the Social Pros Podcast to discuss how she directs a small social army to successfully launch products to international success. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
