Social Pros Podcast

Convince & Convert
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Apr 18, 2017 • 50min

Why Consistency Is the Key to Becoming Known

Mark Schaefer, Author and Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to share his learnings from interviewing nearly a hundred people from different walks of life on what it means to become known and how anybody can join them.   Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)< [...]
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Apr 11, 2017 • 46min

The Only Social Media That Matters

Marcy Massura, Senior Strategist and Director of Digital and Consumer Engagement at Henson Consulting Inc., joins the Social Pros Podcast to get down and dirty on PR, social customer care, and the staying power of Twitter. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
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Apr 5, 2017 • 4min

Bonus! Is Facebook Trying to Kill LinkedIn Next?

A few times a month, we’ll be bringing you some very special bonus episodes from Jay Baer’s popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare. Today’s episode is about Facebook slowly stranguling the competition. Is Linkedin next? And would you use jobs functionality on Facebook?   Jay Today is brought to you by Emma. Get more from your email marketing by visiting http://myemma.com.   To get every
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Apr 4, 2017 • 47min

Why Social Media Customer Service Is a Marketing Opportunity

Dan Gingiss, Author of Winning at Social Customer Care, joins the Social Pros Podcast to discuss the power, impact, and future of customer service through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
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Mar 28, 2017 • 49min

How to Combine Brand Journalism and Social Media

Ike Pigott, Communications Strategist for the Alabama Power Company, joins the Social Pros Podcast to discuss using brand jounalism through social to trade regional press for increased business. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
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Mar 21, 2017 • 50min

How to Use and Ice Cream Controversy to Get 1 Billion Social Impressions

Shama Hyder, CEO of Marketing Zen, joins the Social Pros Podcast to discuss her theories around agility through analytics and how taking her principals to heart can propel your social marketing to the next level. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
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Mar 16, 2017 • 5min

Bonus! When Error Messages Attack

A few times a month, we’ll be bringing you some very special bonus episodes from Jay Baer’s popular Jay Today show. These episodes are only a few minutes long, so you can listen to them in between meetings, while making the bed, or whenever else you have 5 minutes to spare.   Today’s episode is about an experience using paid wifi on the airplane. But it wasn’t just about the wifi, it was about the insane error message Jay received. Are you kidding me? We have to get better about the messages we send to our customers.   Jay Today is brought to you by Emma. Get more from your email marketing by visiting http://myemma.com.
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Mar 14, 2017 • 43min

Learn These Lessons to Lead a Social Media Team

Karl Sakas, Founder and Agency Consultant of Sakas and Company, joins the Social Pros Podcast to share his tips for becoming an influential leader that turns a team of followers into impactful leaders. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
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Mar 7, 2017 • 44min

The Joys and Genius of Selling Beer With Social Media

Tonia Coletta, Senior Manager of Digital Marketing for Molson Coors Canada, joins to the Social Pros Podcast to share her winning approach to the fine art of balancing brands, audiences, and messaging across social. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
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Feb 28, 2017 • 47min

How Garmin Integrates Social Media and Product Design

Carla Meyer, Global Digital Advertising and Social Media Manager at Garmin, joins the Social Pros Podcast to discuss how integrating creative into strategy design makes for a flexible, impactful, and relevant brand.   Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)

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