Sarah Smith, VP of Advertising Sales and Operations at Quora, joins the Social Pros Podcast to discuss the future of search engine selling and why their customers are beating the competition in conversions.

Special thanks to our sponsors:

Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer)
Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)
Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics)
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

In This Episode

How a strict policy of being nice leads to a boon for user-generated content
Why controversial content that is well organized means increased interest from nervous advertisers
How intentional search engine placement leads to an uptick in conversions
Why a searching customer means a higher probability of conversion

Resources

Sarah Smith on Twitter: @sasmith4
Quora on Twitter, Facebook, Instagram, LinkedIn, Blog
Quora for Business Blog
Einstein Vision

Visit SocialPros.com for more insights from your favorite social media marketers.

How Quora Is Dominating the Search Engine Game