Humanity is More Important Than Data in Social Media

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, joins the Social Pros Podcast to discuss all things Twitter, including how to develop a human presence and inspire customers by elevating your employees.

In This Episode

• How Twitter’s shift to 280 characters may affect the company and the obstacles it faces
• How to engage with Twitter as a human-driven platform rather than a place to broadcast ads
• Why having a human presence is different from employee advocacy
• How elevating your employees can benefit your business more than traditional ads
• Why businesses should be evolving their content

Resources

• Mark Schaefer on Twitter, Facebook, and LinkedIn
• The Tao of Twitter
• Known
• More Than Marketing: Exploring the Five Roles of the New Marketer
• The Content Code
• Marketing Companion Podcast
• Why Consistency Is the Key to Becoming Known

Visit SocialPros.com for more insights from your favorite social media marketers.