Social Pros Podcast Seize the Future with These Non-Obvious 2018 Trends
Dec 18, 2017
47:31
Rohit Bhargava, Founder and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- How backstory telling is a new take on traditional storytelling for brands
- How associating with a particular cause or political view has become a marketing tool for many companies
- Why some traditionally automated companies are beginning to offer “human mode” as a premium feature
- How trends can sometimes create an opposition, or “anti-trend”
- Why personalized ads can lead to over targeting
- How a younger generation has led to the anti-nostalgic trend of disappearing content
- How people are adapting to the mass amount of content available
Resources
- Rohit’s Website and Twitter.
- Non-Obvious 2018
- Win Bigly by Scott Adams
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