How to Harness the Power of Social so You Never Lose a Customer

Joey Coleman, Chief Experience Composer at Design Symphony, joins the Social Pros Podcast to discuss ways to drastically improve customer retention through social media.

 

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
• Convince & Convert (Experience This! Show: experiencethisshow.com)
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)

 

In This Episode

• Why most businesses focus more on customer acquisition rather than retention
• Why modern customers are seemingly less loyal than in the past
• Why the human touch is so crucial
• How to use social to improve customer retention

 

Resources

• The Complete Guide to Social Media for B2B Marketers
• HYP3R
• Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days

 

Visit SocialPros.com for more insights from your favorite social media marketers.