The Predictable Revenue Podcast

Quitting a stable job to start a company is a bet on yourself. For Courtney Krstich, that bet started with a simple but widespread problem in the landscaping industry: business owners didn’t have an easy way to track their finances. You don’t need the perfect product from day one to turn an idea into a business. it’s You need constant validation, adaptation, and execution.  Product-market fit is a spectrum. It’s a process of proving demand, refining the solution, and earning customer trust. Highlights include: Betting on Your Skills (01:21), Accelerating Your Start-Up Idea (04:39), Customer Development Interviews (06:24), Validating Your Start-Up Idea (10:18), One of the Hardest Things to Figure Out as a Founder (14:10), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

Like many startups, PostNitro didn’t start with its current idea. It began as a Twitter automation tool until Elon Musk’s API changes forced a complete reset. With two months of development scrapped, the team had to rethink everything. During this transition, Muneeb Awan promoted its original product by designing carousel posts and infographics. The process was frustrating. Manual, time-consuming, and inefficient.  Highlights include: Market Validation Before Building (03:05), Free Product Beta Release (04:30), Building In Public, Twitter Edition (06:10), Launching Pricing Plans Without Losing Free Users (12:41), And more…  Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Every founder starts with a problem. For Zach Barney, that problem was event sales. After years of leading sales teams, attending conferences, and struggling with lead attribution, he realized something: event-driven sales was broken. “You don't move up in sales leadership unless you know your numbers,” Zach explained. “But when it came to conferences and trade shows, tracking real impact was a nightmare. Slow, manual, and expensive.” The turning point? After another frustrating experience of waiting weeks for messy badge scan data, he decided to fix it. Highlights include: Conferences as a Lead Generation Channel (02:07), Validating Your Product Idea (03:48), The Power of Customer Feedback Sessions (06:49), Building in Public (08:47), Product- Market Fit Vs. Early Market Signs (11:47), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Most outbound tools rely on static filters like job titles, industries, and company size. But sales teams know that’s not enough. The real challenge is finding the right prospects with real buying intent. That’s where Apollo’s AI platform changes the game. Tyler Phillips, Principal PM of AI at Apollo, explains how their latest AI power-ups transform outbound sales. Highlights include: What Apollo is Building (01:22), Finding Alpha (06:42), Playing with Apollo and Clay (09:31), Apollo’s Favorite Use Cases (15:17), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Startups always pivot, but the best pivots happen when a clear customer demand meets the right expertise. That’s precisely what happened to Angelo Ferro and his team at Playably. The team initially built an AI-powered landing page product. It gained traction, but working with direct-to-consumer brands presented challenges. Customers often requested endless edits, slowing down launch times. Even when engagement metrics were strong, brands prioritized short-term conversion wins over long-term improvements. Highlights include:  Before the Pivot (02:23), Was that Enough Validation? (03:53), Where did the First Customers Come From? (05:38), Validating Product-Market Fit at Conferences (07:27), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Starting a company often feels like standing at a crossroads, overwhelmed by countless possibilities and opinions. That’s the situation Fixify’s co-founder, Mase Issa, and his team found themselves in when brainstorming their next venture. Highlights include:  Where did Fixify's First 10 Customers Come From? (08:40), Betting on Success as a Founder (11:30), And more... Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Kris Rudeegraap, Co-founder and co-CEO of Sendoso, shares insights from his journey in revolutionizing sales engagement. He discusses how they identified a critical market pain point and transformed traditional outreach through personalized gifting. Rudeegraap highlights strategies for balancing inbound and outbound sales, overcoming early investor skepticism, and the importance of nurturing customer relationships. He also reveals the impact of viral marketing tactics, like offering Netflix subscriptions, to enhance customer acquisition and retention.

Jorge Gamboa, co-founder of Magellan, dives into the revival of old-school sales techniques amidst modern challenges. He discusses the shift from 'spray and pray' to personalized, authentic outreach in outbound sales. Insights on navigating product-market fit and the significance of early monetization highlight the importance of understanding customer needs. Gamboa emphasizes the role of referrals and the need for genuine human connection, making a compelling case that sales, at its core, remains about people.

In this engaging discussion, Jay Mount, Head of Consulting at Predictable Revenue and Apollo expert, reveals advanced features often overlooked by sales teams. He emphasizes the importance of utilizing nuanced filters to create unique prospect lists that stand out. Listeners learn how to enhance their keyword selection, master job title searches, and optimize client prospecting strategies. Jay also covers the significance of automation in sales outreach, helping teams build more effective and personalized engagement with potential clients.

In this engaging discussion, Andrew Barbuto, author of "The Top Sales Producer, How to Crush Your Quota," shares his journey from journalism to mastering sales. He emphasizes the crucial mindset needed for new sales reps, highlighting the significance of the first week on the job. Andrew dives into the balance between immediate gratification and developing lasting habits. He also offers practical tips for founders entering the sales arena, stressing the importance of networking and crafting a disciplined outreach strategy.