
The Predictable Revenue Podcast
We interview outbound sales leaders so that you can learn directly from the people on the front lines.
Our goal is to help our audience learn sales development, coaching, and prospecting best practices from people that are currently building or have built SDR teams.
Latest episodes

Sep 12, 2024 • 30min
364: From Cancun Dreams to Sales Success
Finding your footing in a career isn’t always straightforward, especially if you’re feeling lost or struggling to connect with what you do. Edgar Alvarado, now a top-performing SDR at Predictable Revenue, faced this challenge head-on. Coming from a background in design and photography, Edgar knew he needed a shift but wasn’t sure where to go or how to get there. His story offers critical takeaways for anyone navigating similar crossroads. Highlights include: An SDR's Origin Story (00:41), Things To Do As an SDR to Stay Balanced (11:03), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Sep 5, 2024 • 58min
363: Lead-Gen Quarterly Check-in with Martin Adey
Martin Adey, the founder of Leadosaurus, recently joined the Predictable Revenue Podcast to discuss a pivotal transition in his entrepreneurial journey: moving from being deeply involved in daily operations to stepping back and allowing his business to thrive independently. As he puts it, he’s on the verge of achieving the “Holy Grail” of working on the business instead of in it. But with this shift comes a mix of excitement and uncertainty. Highlights include: "I Elevated and Detached" (13:52), Building an SDR Business is More Complicated than a Cold Email Business (32:35), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Aug 29, 2024 • 1h 7min
362: How to Run a Customer Development Interview?
Stepping into the world of customer development can be daunting, especially when you're unsure what to ask or how to approach potential users without a finished product. However, Cindy Alvarez, author of "Lean Customer Development" and Director of UX for PowerPoint, believes embracing these uncertainties is the key to successful product development. In this episode, Cindy explains why this initial discomfort is normal and essential for innovation. Highlights include: Why People Hesitate to Do Customer Development Interviews? (01:40), How to Design Your Interview Process (25:57), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

8 snips
Aug 22, 2024 • 53min
361: How to Turn Around a Company with Sales Problems
Hugh Hornsby, an entrepreneur who overcame epilepsy to empower others, shares his journey of resilience and leadership. He dives into transforming personal challenges into professional strength, emphasizing mentorship and community building. Hugh reflects on the shift from transactional to relationship-based sales, and how fostering a supportive culture can rejuvenate struggling companies. His insights on addressing root causes in organizational change highlight the importance of aligning individual passions with team goals, creating a people-centric business model.

Aug 15, 2024 • 58min
360: When Do I Need to Think About Territory Design?
Territory design is often overlooked yet crucial to sales strategy. In this episode, Collin Stewart is joined by Hayes Davis, Co-founder and CEO of Gradient Works, and Lily Youn, Head of Growth, to explore the intricacies of territory design and its impact on sales performance. Highlights include: When to Think about Territory Design? (07:12), The Sales Dragon Persona (25:06), And more... Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Aug 8, 2024 • 1h 2min
359: How to Conduct a Win/Loss Analysis with Zach Golden
In this episode, Collin Stewart interviews Zach Golden, Director of Client Management at Anova Consulting Group, to uncover the value and intricacies of win-loss analysis in sales. Although not widely adopted, win-loss analysis can significantly impact business growth by providing deep insights into why deals are won or lost. Highlights include: Let's Jump Straight to the Demo (08:56), The 3 Phases of a Win/Loss Analysis (32:02), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Aug 1, 2024 • 45min
358: The Power of Core Messaging with Belal Batrawy
Belal Batrawy, founder of Learn to Sell and Death to Fluff, dives into the art of core messaging in sales. He emphasizes how polarizing messaging can attract ideal customers while repelling the unfit. Personal branding evolves through clear communication, highlighting the importance of understanding buyer personas and their emotional triggers. Batrawy also discusses strategies for startups to establish credibility and the advantages of using diverse data sources in recruitment, stressing the need for a holistic approach in sales.

Jul 25, 2024 • 1h 20min
357: The Value Triangle in MEDDIC Sales
Darius Lahoutifard, founder of the MEDDIC Academy, shares insights on the transformative MEDDIC sales qualification framework. He discusses its origins and how it has revolutionized sales strategies for high-tech firms. The conversation highlights the importance of understanding customer pain points and leveraging metrics for effective sales conversations. Darius also emphasizes the role of leadership in fostering sales excellence, encouraging organizations to customize their approach for maximum impact and repeatable results.

Jul 18, 2024 • 41min
356: Guide to Developing Habits for Sales Success with Kevin Gilman
In the latest episode of the Predictable Revenue Podcast, host Collin Stewart sits down with Kevin Gilman, National Sales Director at Carvertise, to delve into the habits that have driven Kevin's two-decade-long sales career. This conversation highlights how structured routines and prioritizing personal and professional goals can significantly enhance sales performance. Highlights include: How to Create a New Habit? (03:41), Balancing Work and Personal Life (14:53), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

Jul 11, 2024 • 54min
355: Why Most Salespeople Fail and How to Avoid It
Benjamin Dennehy, the UK's most hated sales trainer, joins to share his brutally honest insights on why many salespeople fail. He discusses the emotional impact of unfulfilled careers and emphasizes the importance of genuine advocacy over outdated tactics. Dennehy highlights the need for a process-oriented mindset, effective client engagement techniques, and the art of structuring successful sales calls. He reveals strategies for negotiating and building emotional connections, urging sales professionals to focus on understanding buyer behavior.
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