Startups always pivot, but the best pivots happen when a clear customer demand meets the right expertise. That’s precisely what happened to Angelo Ferro and his team at Playably.

The team initially built an AI-powered landing page product. It gained traction, but working with direct-to-consumer brands presented challenges. Customers often requested endless edits, slowing down launch times. Even when engagement metrics were strong, brands prioritized short-term conversion wins over long-term improvements.

Highlights include:  Before the Pivot (02:23), Was that Enough Validation? (03:53), Where did the First Customers Come From? (05:38), Validating Product-Market Fit at Conferences (07:27), And more…

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