The Predictable Revenue Podcast

Collin Stewart interviewed Jason Fletcher, founder of DevPipeline, a software apprenticeship program training overlooked talent in rural Utah. Jason didn’t build with funding, marketing, or a roadmap. He built by doing. The result: a sticky, mission-driven business with real product-market fit and zero ad spend. The way Jason built it holds lessons every founder should steal. Highlights include: Where the Idea Came From? (0:41), How to Validate Your Idea? (02:28), Become a Developer in 45 Weeks (08:18), Locking in and Commiting (10:27), The Weirdest Customer Acquisition Channel (12:18), and more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

In this episode of the Predictable Revenue Podcast, we spoke with Patrick Zelaya, founder of HeavyConnect, about one of the cleanest early traction stories we’ve heard. He didn’t start with code. Or funding. Or even a finished product. He pitched a room full of farmers with nothing but a pain point, and walked out with 15 checks and two years of runway. No VC. No sales team. Just real demand. Highlights include: From Hackathon to Industry Leaders (04:36), Building Relationships with Major Clients (09:01), Navigating Compliance and Functionality Challenges (11:14), The Role of Software in Training and Compliance (13:27), and more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

In this episode, Mike Zayonc, co-founder at Kodif, shares what finding real traction actually looks like: testing fast, selling early, and staying close to the problem. If you're still guessing at PMF, this conversation will help you stop guessing and start proving. Highlights include: Taking a Leap of Faith (01:00), Validating Your Next Role (03:32), AI Agents for Customer Service (06:43), The Best Ways to Find Good Customers (13:05), and more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

In this engaging discussion, Jacob Bank, founder of Relay.app, shares insights from his journey in creating an AI agent platform aimed at non-technical users. He highlights three key phases startups might face and stresses the importance of two metrics for success. Jacob emphasizes educating your audience before selling and explores how AI can significantly enhance productivity. Additionally, he discusses the evolution of product marketing and the pivotal role of perspective in user engagement and CRM strategies. Prepare to rethink how you approach AI!

Ajay Bam, CEO and co-founder of Viral, shares insights on transforming how consumers engage with video content. He discusses the challenges of searchability and consumer behavior, noting that over 90% of videos go unwatched. Ajay highlights Viryll's mission to make video reviews useful and searchable. He also recounts landing Porsche as a client, emphasizing the role of AI in influencer marketing and audience engagement. The podcast delves into the rapid evolution of video content and the need for businesses to adapt their strategies for effective consumer interaction.

In the early days, it’s tempting to say yes to everything, especially if you’re in services and can technically do it all.  But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten. Walt Maclay learned this the hard way. He didn’t start with a GTM strategy or customer persona. He just started consulting after selling off a previous company. And like many technical founders, he figured the work would come if the skills were strong. It didn’t. The turning point wasn’t better execution. It was focus. Highlights include: Selling Worldwide Since 1999 (01:00), Going for What People Ask For (04:00), Specializing and Niching Down (05:37), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!  

Founders overvalue revenue in the early days. The first 10 customers are about learning. Nothing you build next will matter if you don’t have a tight feedback loop.  That’s how Jason Moolenaar approached the launch of Sentient. A tool that fixes one of the most expensive blind spots in B2B sales: the time lag between form fills and follow-ups.  He knew the problem firsthand, but he didn’t rush to scale. He optimized for speed, feedback, and reality checks. Most founders don’t. Highlights include: Validating Within your Network (03:53), Predictable Channels for Early Growth (14:21), Niching Down (19:05), The Sweet PMF Feeling (23:35), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

“You either crush it and they don’t need you anymore, run out of leads, or just don’t get the results. Every cold email engagement has an expiration date.” That was the reality for Noah Berk and his co-founder in 2016. Their business, built on cold outbound, worked at first. But behind the early wins was a model that couldn’t hold. Highlights include: Cold Email: NOT a Long-term Sustainable Business Model (03:10), Doubling Down on HubSpot (08:18), Keeping the Lights On (12:08), And more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Not because he lost faith in sales, but because he realized most founders were doing it backwards. Product-market fit starts with message-market fit. Say it simply. Say it like an insider. Say it on camera. Then watch everything else get easier. Highlights include: The Collapse of a Dream (11:00), “Drunks Holding Each Other Up” (22:00), Your Customer’s Customer (39:00), Teaching Through Sales (46:00), and more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

The best startup ideas don’t start with brainstorming. They start with frustration. Anirudh Ganesh didn’t invent a new market. He spotted an obvious, painful inefficiency: boutique hotels had outdated, unusable websites, losing up to 30% of revenue to online travel agencies (OTAs). Startup ideas don’t need to be revolutionary. They need to fix something visibly broken, where the cost of doing nothing is already high. Highlights include: Referral, Referral, Referral (06:30), Cold Calling When the Math is Easy (15:50), Self Service for Cost Reduction and Customer Engagement (21:00), The Moment You Realize You Might Have Something Good (23:15), and more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!