The Predictable Revenue Podcast 392: Analytics Don’t Close Deals. Answers Do with Ajay Bam
Jun 5, 2025
Ajay Bam, CEO and co-founder of Viral, shares insights on transforming how consumers engage with video content. He discusses the challenges of searchability and consumer behavior, noting that over 90% of videos go unwatched. Ajay highlights Viryll's mission to make video reviews useful and searchable. He also recounts landing Porsche as a client, emphasizing the role of AI in influencer marketing and audience engagement. The podcast delves into the rapid evolution of video content and the need for businesses to adapt their strategies for effective consumer interaction.
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Video Search Problem
- Most video content is not searchable, frustrating both brands and consumers.
- Brands spend millions producing videos yet only a small percentage is actually watched effectively.
Porsche: First Customer Story
- Ajay Bam's first customer was Porsche, connected through his network and addressing influencer marketing needs.
- Porsche used AI-driven video analysis across thousands of videos to identify influencers and sentiment at racing events.
When Not to Hire Senior Sales
- Avoid hiring senior salespeople before you have a repeatable business model.
- Early-stage founders need to focus on validating product-market fit before expanding with experienced hires.