Ajay Bam

Ajay Bam, CEO of Vyrill, is transforming the e-commerce landscape with shoppable video content. In a fascinating discussion, he explores how AI is reshaping shopping, particularly for Gen Z, who prefer authentic short-form videos over traditional celebrity endorsements. Ajay reveals how everyday creators are gaining influence and how platforms like Vyrill allow consumers to search videos for specific product information instantly. With insights on integrating video reviews to boost sales and the changing dynamics for giants like Amazon, this conversation is a must-listen for those looking to navigate the future of shopping.

Ajay Bam, CEO and co-founder of Viral, shares insights on transforming how consumers engage with video content. He discusses the challenges of searchability and consumer behavior, noting that over 90% of videos go unwatched. Ajay highlights Viryll's mission to make video reviews useful and searchable. He also recounts landing Porsche as a client, emphasizing the role of AI in influencer marketing and audience engagement. The podcast delves into the rapid evolution of video content and the need for businesses to adapt their strategies for effective consumer interaction.