Ajay Bam, CEO of Vyrill, is transforming the e-commerce landscape with shoppable video content. In a fascinating discussion, he explores how AI is reshaping shopping, particularly for Gen Z, who prefer authentic short-form videos over traditional celebrity endorsements. Ajay reveals how everyday creators are gaining influence and how platforms like Vyrill allow consumers to search videos for specific product information instantly. With insights on integrating video reviews to boost sales and the changing dynamics for giants like Amazon, this conversation is a must-listen for those looking to navigate the future of shopping.
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insights INSIGHT
Gen Z Shops via Authentic Video
Gen Z prefers shopping via authentic short-form videos, demonstrated by TikTok's success.
Video provides product visibility and emotional connection that builds trust and aids buying decisions.
insights INSIGHT
Authenticity Trumps Celebrity Ads
Authenticity outperforms celebrity endorsements in advertising.
Real people showing products create stronger and longer-lasting influence than paid celebrities.
insights INSIGHT
Average Creators Gain Influence
The shift is from mega influencers to average creators empowered by TikTok's accessible tools.
This democratizes influence and fuels authentic content creation globally.
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This book provides comprehensive insights into the world of advertising, covering topics such as how to get a job in advertising, how to choose an agency for your product, the secrets behind effective advertising, how to write successful copy, and the role of research in advertising. Written with brutal candor and generosity, Ogilvy shares his extensive knowledge and experience in the industry, making it a valuable resource for both professionals and those interested in advertising.
Episode 58: What does the future of shopping look like as artificial intelligence weaves itself deeper into how we buy and sell online? Nathan Lands (https://x.com/NathanLands) sits down with Ajay Bam (https://www.linkedin.com/in/ajaybam), CEO of Vyrill—a Silicon Valley startup revolutionizing shoppable video—to reveal the seismic changes AI is bringing to e-commerce, social discovery, influencer marketing, and everything in between.
In this episode, Nathan and Ajay uncover how Gen Z and beyond are shopping via authentic short-form videos, the power shift from mega-influencers to everyday creators, and how AI-driven platforms like Vyrill are making it possible to instantly search inside videos for the exact info you need before buying. Ajay shares real-world examples of brands doubling sales by making their video content searchable—and why the brands who nail video trust will dominate the next wave of e-commerce. They also discuss what ChatGPT-powered shopping means for traditional giants like Amazon, and break down actionable strategies for businesses and creators to thrive in this new era.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
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