Engaging Customers with AI and Content Creation

Episode 58: What does the future of shopping look like as artificial intelligence weaves itself deeper into how we buy and sell online? Nathan Lands (https://x.com/NathanLands) sits down with Ajay Bam (https://www.linkedin.com/in/ajaybam), CEO of Vyrill—a Silicon Valley startup revolutionizing shoppable video—to reveal the seismic changes AI is bringing to e-commerce, social discovery, influencer marketing, and everything in between.

In this episode, Nathan and Ajay uncover how Gen Z and beyond are shopping via authentic short-form videos, the power shift from mega-influencers to everyday creators, and how AI-driven platforms like Vyrill are making it possible to instantly search inside videos for the exact info you need before buying. Ajay shares real-world examples of brands doubling sales by making their video content searchable—and why the brands who nail video trust will dominate the next wave of e-commerce. They also discuss what ChatGPT-powered shopping means for traditional giants like Amazon, and break down actionable strategies for businesses and creators to thrive in this new era.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

• (00:00) AI Revolutionizing Shopping Experience

• (03:15) Authenticity Outshines Celebrity Endorsements

• (09:21) Video Search and Personalization Challenges

• (11:42) Integrate Social Videos on E-commerce

• (14:43) Comprehensive Video Content Searchability

• (16:35) Boost E-commerce with Integrated Videos

• (21:57) Japan: Automated Shopping Concept

• (25:03) Video Demographic Analysis Tool

• (29:05) E-commerce Video Content Solutions

• (30:20) Gemini 2.5 Promotion Idea

• (33:22) Emphasizing AI Training and Tools

• (35:50) Explore Vyrill.com on LinkedIn

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Mentions:

• Want Matt's favorite AI tools? Get em' here: https://clickhubspot.com/twn

• Ajay Bam: https://www.vyrill.com/about

• Vyrill: https://www.vyrill.com/

• Shopify: https://www.shopify.com/

• Perplexity: https://www.perplexity.ai/

• Gemini: https://gemini.google.com/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

• Newsletter: https://news.lore.com/

• Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano