The Predictable Revenue Podcast 393: You Don’t Need More Features, You Need Perspective with Jacob Bank
Jun 12, 2025
In this engaging discussion, Jacob Bank, founder of Relay.app, shares insights from his journey in creating an AI agent platform aimed at non-technical users. He highlights three key phases startups might face and stresses the importance of two metrics for success. Jacob emphasizes educating your audience before selling and explores how AI can significantly enhance productivity. Additionally, he discusses the evolution of product marketing and the pivotal role of perspective in user engagement and CRM strategies. Prepare to rethink how you approach AI!
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Early Positioning Unlocks Traction
- Relay.app started by positioning itself as a modern alternative to Zapier, targeting users dissatisfied with existing automation tools.
- This positioning helped them get initial traction with 100 paying customers and good user retention.
Retention Over Signup Growth Plateau
- Retention and engagement improved after repositioning Relay.app as an AI-native automation tool.
- Growth was steady but new signups plateaued, indicating a strong product but a need for better top-of-funnel strategy.
Power of AI Agent Repositioning
- Repositioning from no-code automation to AI agents dramatically increased awareness and conversion.
- A single LinkedIn post using the AI agent framing gained massive engagement, boosting followers and signups.