Every founder starts with a problem. For Zach Barney, that problem was event sales. After years of leading sales teams, attending conferences, and struggling with lead attribution, he realized something: event-driven sales was broken.

“You don't move up in sales leadership unless you know your numbers,” Zach explained. “But when it came to conferences and trade shows, tracking real impact was a nightmare. Slow, manual, and expensive.”

The turning point? After another frustrating experience of waiting weeks for messy badge scan data, he decided to fix it.

Highlights include: Conferences as a Lead Generation Channel (02:07), Validating Your Product Idea (03:48), The Power of Customer Feedback Sessions (06:49), Building in Public (08:47), Product- Market Fit Vs. Early Market Signs (11:47), And more…

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