The Predictable Revenue Podcast 371: Top 7 Apollo Features You’re Not Using with Jay Mount
Nov 21, 2024
In this engaging discussion, Jay Mount, Head of Consulting at Predictable Revenue and Apollo expert, reveals advanced features often overlooked by sales teams. He emphasizes the importance of utilizing nuanced filters to create unique prospect lists that stand out. Listeners learn how to enhance their keyword selection, master job title searches, and optimize client prospecting strategies. Jay also covers the significance of automation in sales outreach, helping teams build more effective and personalized engagement with potential clients.
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Episode notes
Advanced Filtering in Apollo
- Go beyond basic filters like title, industry, and employee size when prospecting in Apollo.
- Use advanced filters to create unique prospect lists and personalize outreach.
Refine Prospect Lists with Keywords
- Start with company-level filters, then refine with person-level filters in Apollo.
- Include and exclude keywords within industries to create more nuanced lists.
Leverage SEO and Social Media Descriptions
- Enable SEO and social media description keywords in Apollo for additional data points.
- Different team members write SEO, social media, and general descriptions, revealing more granular information.