The Predictable Revenue Podcast 373: From 0 to 100 Customers: Channels, Challenges, and Wins with Kris Rudeegraap
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Dec 19, 2024 Kris Rudeegraap, Co-founder and co-CEO of Sendoso, shares insights from his journey in revolutionizing sales engagement. He discusses how they identified a critical market pain point and transformed traditional outreach through personalized gifting. Rudeegraap highlights strategies for balancing inbound and outbound sales, overcoming early investor skepticism, and the importance of nurturing customer relationships. He also reveals the impact of viral marketing tactics, like offering Netflix subscriptions, to enhance customer acquisition and retention.
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Sendoso's Origin
- Kris Rudeegraap, Sendoso co-founder, was a salesperson for a decade before starting the company.
- He noticed email's decline as a sales channel and the effectiveness of direct mail, leading to Sendoso's creation.
Development Timeline
- Developing the initial gift card-focused version of Sendoso took six months.
- Another four months were needed to implement warehousing and inventory functionality.
Bootstrapping to $1M ARR
- Investors initially resisted Sendoso's warehousing and commerce-based business model.
- Sendoso bootstrapped until reaching $1 million ARR, proving traction before seeking funding.