The Predictable Revenue Podcast

Sales and Customer Success (CS) teams are the dual engines of revenue growth, yet too often they operate in silos, each with separate goals. Daisy Chung, Head of Revenue Strategy at Orum, underscores that revenue growth comes from a synchronized approach between these two departments.  Highlights include: Examples of Sales and CS Not Working Together (07:08), How to Align Product with Customer Success (23:02), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Brendan Short, founder and go-to-market leader, shares his insights on the evolving landscape of outbound sales strategies. He emphasizes targeting the right 50 accounts rather than overloaded lists, advocating for a data-driven approach. Topics include the transformative role of AI in sales tactics, the challenges facing traditional CRM systems, and the need for adaptable strategies in today’s competitive market. Brendan highlights the importance of effective communication and momentum for early-stage founders navigating complex outbound marketing environments.

In this insightful discussion, Debra Senra, a seasoned sales leader and founder of Hyphenate, shares her journey from sales roles to entrepreneurship. She examines the evolution of sales proposals and the pivotal role of AI in enhancing them. Debra emphasizes the delicate balance between creativity and automation in crafting compelling proposals. The conversation also highlights the significance of personalized solutions and effective storytelling to meet buyer needs, showcasing innovative techniques to navigate the increasingly competitive landscape.

In this episode, Dr. Eimear Dolan, an exercise science researcher from the University of Sao Paulo, shares insights into energy regulation, particularly around fitness habits and weight management.  Dr. Dolan has focused much of her research on how we fuel exercise and how our energy intake significantly impacts performance, bone health, and even our approach to weight loss. Highlights include: Training Your Gut for Efficiency (15:17), Balancing Metrics for Health and Performance (34:34), And more... Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

In many companies, operations roles, whether it's RevOps, BizOps, or DevOps, are often pigeonholed into support functions. But Matt Curl, COO at Apollo, argues for a different approach: strong Ops.  This model doesn’t just reduce pain points; it drives long-term value by shaping the business strategy. Highlights include: Who Owns PMF vs. Who owns the customer (11:23), Who's The Customer? (37:30), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Finding your footing in a career isn’t always straightforward, especially if you’re feeling lost or struggling to connect with what you do.  Edgar Alvarado, now a top-performing SDR at Predictable Revenue, faced this challenge head-on. Coming from a background in design and photography, Edgar knew he needed a shift but wasn’t sure where to go or how to get there.  His story offers critical takeaways for anyone navigating similar crossroads. Highlights include: An SDR's Origin Story (00:41), Things To Do As an SDR to Stay Balanced (11:03), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Martin Adey, the founder of Leadosaurus, recently joined the Predictable Revenue Podcast to discuss a pivotal transition in his entrepreneurial journey: moving from being deeply involved in daily operations to stepping back and allowing his business to thrive independently. As he puts it, he’s on the verge of achieving the “Holy Grail” of working on the business instead of in it. But with this shift comes a mix of excitement and uncertainty. Highlights include: "I Elevated and Detached" (13:52), Building an SDR Business is More Complicated than a Cold Email Business (32:35), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Stepping into the world of customer development can be daunting, especially when you're unsure what to ask or how to approach potential users without a finished product.  However, Cindy Alvarez, author of "Lean Customer Development" and Director of UX for PowerPoint, believes embracing these uncertainties is the key to successful product development.  In this episode, Cindy explains why this initial discomfort is normal and essential for innovation. Highlights include: Why People Hesitate to Do Customer Development Interviews? (01:40), How to Design Your Interview Process (25:57), And more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth

Hugh Hornsby, an entrepreneur who overcame epilepsy to empower others, shares his journey of resilience and leadership. He dives into transforming personal challenges into professional strength, emphasizing mentorship and community building. Hugh reflects on the shift from transactional to relationship-based sales, and how fostering a supportive culture can rejuvenate struggling companies. His insights on addressing root causes in organizational change highlight the importance of aligning individual passions with team goals, creating a people-centric business model.

Territory design is often overlooked yet crucial to sales strategy. In this episode, Collin Stewart is joined by Hayes Davis, Co-founder and CEO of Gradient Works, and Lily Youn, Head of Growth, to explore the intricacies of territory design and its impact on sales performance. Highlights include: When to Think about Territory Design? (07:12), The Sales Dragon Persona (25:06), And more... Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://predictable.fm/get-growth