368: Hunting Alpha in GTM Strategies with Brendan Short

Brendan Short, founder and go-to-market leader, shares his insights on the evolving landscape of outbound sales strategies. He emphasizes targeting the right 50 accounts rather than overloaded lists, advocating for a data-driven approach. Topics include the transformative role of AI in sales tactics, the challenges facing traditional CRM systems, and the need for adaptable strategies in today’s competitive market. Brendan highlights the importance of effective communication and momentum for early-stage founders navigating complex outbound marketing environments.