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368: Hunting Alpha in GTM Strategies with Brendan Short

The Predictable Revenue Podcast

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The Future of CRM: Navigating AI Disruption

This chapter examines the impact of generative AI on traditional CRM systems like Salesforce, considering potential vulnerabilities and the changing market dynamics. It delves into the competitive landscape, exploring the challenges Salesforce faces, the rise of innovative tools, and the implications for companies in adapting to new technologies.

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