368: Hunting Alpha in GTM Strategies with Brendan Short
The Predictable Revenue Podcast
Evolution of Outbound Sales Strategies and the Role of AI
This chapter explores the transformation of outbound sales tactics over the last 12 years, with a focus on the speaker's initial experiences in list building and cold emailing. It emphasizes the contrast between outdated methods and modern advancements, particularly the role of AI in enhancing sales processes.
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