
Imperfect Action
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Latest episodes

Feb 25, 2024 • 43min
Launch Magic students on their experiences and how building an online business isn't a linear journey
Former Launch Magic students share how the program helped them clarify their programs and launch successfully. They discuss mental and strategic challenges, the importance of structured launches, and the benefits of a supportive community. Topics include audience building, messaging, and accountability in online business.

Feb 22, 2024 • 22min
Launch Magic alumni share their experience inside the program
Discover the journey of Launch Magic alumni as they share their experiences and successes. Learn about the challenges they faced before the program, the results they achieved, and the impact on their marketing strategies. Hear about the community support, revenue growth, and valuable insights gained from participating in the program.

8 snips
Feb 20, 2024 • 23min
Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...
Learn why launching an offer before creating it can be beneficial, the effectiveness of live launching vs. website promotion, the importance of audience warm-up, creating urgency with offers, and strategies for evergreen courses. Get valuable insights on audience preparation, providing value in content, and tips for successful product promotion.

Feb 18, 2024 • 17min
Should you live launch every offer? 6 times when I wouldn't
Discover when live launching your offer may not be necessary, like with low-ticket offers or custom services. Learn how understanding your audience's urgency and journey can guide your launch strategy. Find out why some offers can flow naturally without a live launch process. Explore the benefits of live launching for cohort-based or seasonal offers to address buyer hesitations.

Feb 15, 2024 • 13min
The big mistakes that cost you sales in your second launch (and beyond!)
Learn the mistakes that can cost you sales in future launches. Discover the importance of refining your sales strategy and analyzing past launches. Find out how to maximize sales through live launching and gathering feedback. Understand the significance of nurturing new audience members and creating urgency through deadlines and limited-time bonuses. Avoid common mistakes and attract the right audience with a compelling lead magnet.

Feb 13, 2024 • 12min
How to launch your offers again (and again!) to make more sales
Learn how to refine your launch offers for better sales by analyzing previous launches, sending a non-buyer survey, and making necessary tweaks. Understand the importance of understanding customer needs and analyzing launch numbers. Discover the read method for reviewing an existing launch and the importance of messaging tweaks to effectively communicate the offer's value. Explore what information the ideal client needs during a launch and how to bridge the gap between their current situation and the desired outcome.

Feb 11, 2024 • 14min
5 must-knows to sell your online course, program or membership
Learn essential must-knows to sell your online course, program or membership. Understand the importance of understanding your audience's needs and addressing their questions and hesitations. Discover tips for improving sales and conversions during a live launch. Learn how to provide avenues for customer questions and the significance of deadlines in selling your online course or program.

Feb 8, 2024 • 17min
Online course or program not selling? Try this approach instead
Learn how to sell your online course or program by addressing hesitations, setting deadlines, and bridging the knowledge gap. Explore the effectiveness of live launching and creating a compelling sales process. Enhance your sales strategy by understanding your audience, collecting feedback, and using social proof.

11 snips
Feb 6, 2024 • 15min
4 steps to grow your email list for your next launch
Learn why your email list is essential for your next launch, how to attract the right audience, and the importance of providing value. Discover the benefits of email marketing, including personalization. Explore four steps to grow your email list for a successful launch, such as building a waitlist and sharing free content. Get strategies to increase your email list, such as reaching out to relevant podcasts and offering workshops.

5 snips
Feb 4, 2024 • 16min
Want to sell your offers on evergreen? What you need to know first
Common misconceptions about evergreen offers and the importance of having a sales process in place. The essence of evergreen sales funnels and the need for nurturing potential customers. The stages involved in evergreen sales processes, addressing hesitations and bridging the gap between the audience and the offer. Building and maintaining an evergreen funnel, optimizing for maximum profit. Upcoming launch of LaunchMagic program and bonus workshop for waitlist members.
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