
Imperfect Action
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Latest episodes

Mar 19, 2024 • 9min
7 key questions to master your messaging and attract your ideal client
Learn how to refine your messaging strategy to attract your ideal client by understanding their problems, using their words, and offering unique solutions. Discover the importance of connecting authentically with your ideal client by empathizing with their current situation and feelings. Explore strategies to stand out online through insightful lessons from business owners' experiences and focusing on transformational outcomes.

Mar 17, 2024 • 12min
How to design your offers to attract your ideal clients
Learn how niching down can attract ideal clients and help you stand out in a competitive market. Explore different ways to niche your business and the benefits of aligning offers with your target audience. Discover the importance of unique experiences and premium services in designing offers to attract your ideal clients.

Mar 14, 2024 • 17min
Cashflow feeling tight? These 9 mistakes limit your sales
Learn about the 9 common mistakes affecting sales, the importance of effective sales processes and testing offers, serving existing clients, differentiating between selling and promoting, and solving client needs. Dive into personalized sales strategies, embracing creativity in sales, and diversifying offerings for repeat business.

6 snips
Mar 12, 2024 • 21min
8 things that are wasting your time in your business
Discover how perfectionism, over-planning, and over-consuming content can harm your business. Learn to say 'no', identify your focus, and take action for growth. Explore the shift from busyness to productivity and simplify tasks for efficiency.

4 snips
Mar 10, 2024 • 13min
6 crucial steps you can't skip for online business success
Discover the crucial steps for online business success including defining ideal client, researching audience, articulating offer solutions, creating a budget, and strategic financial planning. Learn why mastering basic business steps is key and how overlooking them can hinder growth. Explore the importance of clear offer messaging and long-term vision for sustained success.

Mar 7, 2024 • 15min
Should you retire an offer? Here's when it's a smart move—and when it isn't
Learn how to prioritize quality over quantity in your business by knowing when to retire an offer. Explore strategic reasons for retiring offers and avoiding the sunk cost fallacy. Emphasize coherence within offer suite and factors like audience needs and personal fulfillment when deciding to retire. Consider strategic options for retiring offers in alignment with long-term goals.

Mar 5, 2024 • 25min
7 things you probably didn’t know about me—and how they've impacted my business journey
Discover the impact of diverse life experiences on professional growth, the challenges of transitioning from accounting to social media management, the excitement of learning Python and neuroscience, and the journey of starting a sugar-free snack subscription box business. Explore the balance between work and adventure, and the importance of challenging yourself to avoid procrastination.

Mar 3, 2024 • 13min
Is your offer suite the right one for you? 7 questions to uncover whether you need to change it
Discover the importance of aligning your offer suite with your long-term vision by evaluating pricing, time investment, and offer effectiveness. Learn why increasing your price point is crucial, how pricing can attract the wrong clients, and the significance of enjoying what you offer for sustainable business growth.

Feb 29, 2024 • 14min
How we've been leveraging AI to save time and improve our offers
Discover how leveraging AI tools like Chat-GPT can save time and add value to your business. Learn how to create course bonuses, SOPs, and content topics with AI. Explore the host's experience with using AI to streamline operations and improve client services.

Feb 27, 2024 • 22min
7 things that made running my business while travelling much easier
Learn valuable tips for managing your business while traveling, including setting work routines and time zones, maximizing productivity during flights, having a dedicated workspace, and using an e-sim card for data. Discover the importance of work-life balance while enjoying activities in the French Alps and the benefits of setting boundaries with travel companions and team members. Find out how to stay productive by creating task lists, having a reliable internet connection, and using noise-canceling headphones for minimalistic tech solutions.
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