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Imperfect Action

Latest episodes

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Mar 19, 2024 • 9min

7 key questions to master your messaging and attract your ideal client

Learn how to refine your messaging strategy to attract your ideal client by understanding their problems, using their words, and offering unique solutions. Discover the importance of connecting authentically with your ideal client by empathizing with their current situation and feelings. Explore strategies to stand out online through insightful lessons from business owners' experiences and focusing on transformational outcomes.
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Mar 17, 2024 • 12min

How to design your offers to attract your ideal clients

Learn how niching down can attract ideal clients and help you stand out in a competitive market. Explore different ways to niche your business and the benefits of aligning offers with your target audience. Discover the importance of unique experiences and premium services in designing offers to attract your ideal clients.
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Mar 14, 2024 • 17min

Cashflow feeling tight? These 9 mistakes limit your sales

Learn about the 9 common mistakes affecting sales, the importance of effective sales processes and testing offers, serving existing clients, differentiating between selling and promoting, and solving client needs. Dive into personalized sales strategies, embracing creativity in sales, and diversifying offerings for repeat business.
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6 snips
Mar 12, 2024 • 21min

8 things that are wasting your time in your business

Discover how perfectionism, over-planning, and over-consuming content can harm your business. Learn to say 'no', identify your focus, and take action for growth. Explore the shift from busyness to productivity and simplify tasks for efficiency.
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4 snips
Mar 10, 2024 • 13min

6 crucial steps you can't skip for online business success

Discover the crucial steps for online business success including defining ideal client, researching audience, articulating offer solutions, creating a budget, and strategic financial planning. Learn why mastering basic business steps is key and how overlooking them can hinder growth. Explore the importance of clear offer messaging and long-term vision for sustained success.
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Mar 7, 2024 • 15min

Should you retire an offer? Here's when it's a smart move—and when it isn't

Learn how to prioritize quality over quantity in your business by knowing when to retire an offer. Explore strategic reasons for retiring offers and avoiding the sunk cost fallacy. Emphasize coherence within offer suite and factors like audience needs and personal fulfillment when deciding to retire. Consider strategic options for retiring offers in alignment with long-term goals.
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Mar 5, 2024 • 25min

7 things you probably didn’t know about me—and how they've impacted my business journey

Discover the impact of diverse life experiences on professional growth, the challenges of transitioning from accounting to social media management, the excitement of learning Python and neuroscience, and the journey of starting a sugar-free snack subscription box business. Explore the balance between work and adventure, and the importance of challenging yourself to avoid procrastination.
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Mar 3, 2024 • 13min

Is your offer suite the right one for you? 7 questions to uncover whether you need to change it

Discover the importance of aligning your offer suite with your long-term vision by evaluating pricing, time investment, and offer effectiveness. Learn why increasing your price point is crucial, how pricing can attract the wrong clients, and the significance of enjoying what you offer for sustainable business growth.
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Feb 29, 2024 • 14min

How we've been leveraging AI to save time and improve our offers

Discover how leveraging AI tools like Chat-GPT can save time and add value to your business. Learn how to create course bonuses, SOPs, and content topics with AI. Explore the host's experience with using AI to streamline operations and improve client services.
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Feb 27, 2024 • 22min

7 things that made running my business while travelling much easier

Learn valuable tips for managing your business while traveling, including setting work routines and time zones, maximizing productivity during flights, having a dedicated workspace, and using an e-sim card for data. Discover the importance of work-life balance while enjoying activities in the French Alps and the benefits of setting boundaries with travel companions and team members. Find out how to stay productive by creating task lists, having a reliable internet connection, and using noise-canceling headphones for minimalistic tech solutions.

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