Imperfect Action

Should you retire an offer? Here's when it's a smart move—and when it isn't

Mar 7, 2024
Learn how to prioritize quality over quantity in your business by knowing when to retire an offer. Explore strategic reasons for retiring offers and avoiding the sunk cost fallacy. Emphasize coherence within offer suite and factors like audience needs and personal fulfillment when deciding to retire. Consider strategic options for retiring offers in alignment with long-term goals.
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