Imperfect Action
Steph Taylor
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Episodes
Mentioned books
Feb 1, 2024 • 20min
Predictions for 2024 (ft. Anita Siek)
Anita Siek, founder of Wordfetti, shares predictions for the online business world in 2024. Topics include the rise of AI, human connection, personalized programs, value stacking, long-term goals, branding, and the evolving role of social media.
7 snips
Jan 30, 2024 • 20min
Want to sell more of your offers? 5 reasons why you should consider live launching them
Learn why live launching is an effective strategy for selling offers, including the importance of deadlines, gathering valuable data, addressing audience questions in real-time, and building trust with the audience.
Jan 28, 2024 • 28min
Launch debrief: What worked (and didn't) and what we're doing differently this year (ft. Anita Siek)
Anita Siek, founder of Wordfetti, joins the host to discuss the successes and challenges of their launches. They reflect on failed launches and share strategies for addressing objections and incorporating testimonials. They also emphasize the importance of connecting with the audience and providing value through emails. Overall, they discuss the lessons learned and their plans for improving the launch process.
8 snips
Jan 25, 2024 • 22min
8 things you need to know before you launch a brand new offer
Discover the key ingredients and process for successfully launching a brand new offer. Learn the benefits of starting with a small audience for your first launch. Find out how to reduce pressure and treat your first launch as an experiment. Explore the importance of analyzing and learning from previous launches.
Jan 23, 2024 • 45min
How she made $1,000 an hour while she was OFFLINE—from a $9 membership! (With Liz Wilcox)
Email strategist Liz Wilcox shares how she made $1,000 an hour offline with her $9 membership. Topics include the importance of work-life balance, fear of letting go of control when hiring staff, creating valuable offers for growth, and learning from failed initiatives.
5 snips
Jan 21, 2024 • 25min
Coaching Call: How do I balance my messaging when my buyer and user are different?
In this episode, Taila discusses the challenge of balancing messaging between students and parents. They explore strategies to effectively sell to different audiences, including the importance of defining the ideal customer and involving parents in the sales process. The podcast also addresses the challenges of selling to a child when the parent is the decision-maker, highlighting the importance of building trust through communication and sharing free content.
Jan 19, 2024 • 28min
Bonus episode with Anita: Lessons from 2023 (work + personal)
Anita Siek, founder of Wordfetti, joins the podcast to discuss the lessons from 2023. They talk about the challenges of taking action, the importance of experimentation, managing expectations in business, and strategic energy management when dealing with customer service.
Jan 18, 2024 • 18min
7 ways to create more freedom in your business in 2024
Discover practical steps to achieve freedom in your business, including auditing every area, setting a clear long-term vision and goals, utilizing a solid business model, creating cohesive messaging, and streamlining sales and business operations.
4 snips
Jan 16, 2024 • 16min
Struggling to hit consistent $10k months? This is probably why...
Learn strategies to achieve consistent $10,000 months in your business, including overcoming obstacles, communicating effectively with ideal clients, intentional marketing, and implementing effective sales processes.
6 snips
Jan 14, 2024 • 24min
A $5k vs $10k vs $50k+ monthly business: The surprising differences behind the scenes
The podcast discusses the surprising differences between $5k, $10k, and $50k+ monthly business models. It covers topics such as sales processes, marketing strategies, daily operations, delegation, and personal growth required for higher income levels. The chapters emphasize the importance of laying foundations, having a clear strategy, consistency, business operations, and mindset differences at different income levels.
