Imperfect Action

Coaching Call: How do I balance my messaging when my buyer and user are different?

5 snips
Jan 21, 2024
In this episode, Taila discusses the challenge of balancing messaging between students and parents. They explore strategies to effectively sell to different audiences, including the importance of defining the ideal customer and involving parents in the sales process. The podcast also addresses the challenges of selling to a child when the parent is the decision-maker, highlighting the importance of building trust through communication and sharing free content.
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Episode notes
1
Introduction
00:00 • 4min
2
Balancing messaging between student consumers and parent buyers
04:28 • 2min
3
Balancing Messaging for Students and Parents
06:04 • 7min
4
Balancing Messaging Between Students and Parents
13:04 • 3min
5
Selling to a Child: Challenges and Strategies
16:17 • 11min