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Imperfect Action
Launch debrief: What worked (and didn't) and what we're doing differently this year (ft. Anita Siek)
Jan 28, 2024
Anita Siek, founder of Wordfetti, joins the host to discuss the successes and challenges of their launches. They reflect on failed launches and share strategies for addressing objections and incorporating testimonials. They also emphasize the importance of connecting with the audience and providing value through emails. Overall, they discuss the lessons learned and their plans for improving the launch process.
28:03
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Quick takeaways
- Teaching module one of Launch Magic as a live workshop proved to be an effective strategy to dispel doubts and increase conversions.
- Monitoring conversations and objections from potential customers and adjusting launch emails in real time helped alleviate doubts and increase conversions.
Deep dives
The Power of Live Workshops in Launches
One insightful strategy that worked well during launches was teaching module one of Launch Magic as a live workshop. This allowed potential students to experience the value and depth of the program firsthand, dispelling any doubts they may have had about the course. The workshop consisted of a 90-minute session where the key concepts and strategies were covered, followed by a Q&A session. This approach not only provided value to attendees, but also increased conversions and sign-ups for the course.
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