Imperfect Action

Learn the importance of building strong foundations in your business, prioritizing crucial tasks, and taking action for success. Get nine pieces of the best business advice and discover the benefits of using HubSpot's Sales Hub.

Phil Agnew, host of the UK's largest marketing podcast called 'Nudge', talks about applying scientific principles in marketing funnel, including the influence of illusions and biases. He emphasizes the importance of being distinct within your industry, and discusses the power of heuristics, social proof, scarcity, and anchoring in marketing. He also emphasizes the value of taking imperfect action and learning from mistakes.

The podcast discusses various topics such as building confidence, training your audience, the reality of running a business, delegating tasks, gaining inspiration, creating freedom, and tips for business owners.

Learn where to spend your limited budget when starting a business, including the benefits of DIY visual branding and hiring a professional for messaging clarity. Discover the value of investing in software platforms and the support needed from the beginning. Explore maximizing results by allocating $5000 strategically in a centralized hub, and the benefits of hiring a virtual assistant. Also, find out how to invest in Facebook ads for email list building to boost your business.

Liz Wilcox, email strategist, shares how she turned a $9 membership into a six-figure business. Topics include scaling a low-ticket membership, launching with an email list, creating a sustainable membership, avoiding overwhelm in course content creation, and Liz's tips for member onboarding and engagement.

This another of the most popular episodes of 2023! One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it's one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and straightforward ways to do this, and it all comes down to basic maths (and a little strategy).In today's episode, we chat about:- The two, easier ways to grow your income without growing your audience.- How creating the right offers, with the right messaging, for the right people will help your conversions.- Why building hype around your offers does not work—and what you can do instead.- How solving different problems with different offers can help to increase the lifetime value of your clients.- How to use your "non-buyer surveys" to understand your audience better.SHOW LINKS:- Episode #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me “637” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Learn the power of content in a launch and how to bridge the 'Magicians Gap'. Discover content swaps that generate more sales and address audience questions. Educate your audience and provide valuable information to increase sales in a launch.

Learn about essential tools for creating and selling digital courses online, including hosting and selling platforms, design tools, video recording and editing software, platforms for live webinars and Q&As, and a system for managing Q&A submissions and tracking answered questions. The speakers also discuss the importance of prioritizing the offer and problem-solving over the tools for hosting a course. Descript is highlighted as an essential tool for recording and editing videos for digital courses.

I'm not surprised that this episode was one of the most downloaded of 2023—because this is a question that many online business owners ask. In this episode, I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Tune in as we chat about some strategies to help her audience prioritise investing in her offers.- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion.- Nailing your CTA's (calls to action) for maximum uptake.- Why showing value in your offers through empathy and solution-based communication can be so powerful.- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this now.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

This episode was one of the top 5 for 2023! Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode, we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.- The curse of perfectionism and how it's holding you back.- When over planning feels safe and comfortable, but not necessarily productive.- Why taking action steps leads to clarity and confidence (not the other way around).- How over complicating tasks can cause overwhelm and stagnation.- The art of saying "no!" and asking yourself: "Would I say yes to this if it were tomorrow?"- How failing to identify your focus point leads to "shiny object syndrome".- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.SHOW LINKS:- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...