I'm not surprised that this episode was one of the most downloaded of 2023—because this is a question that many online business owners ask. In this episode, I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Tune in as we chat about some strategies to help her audience prioritise investing in her offers.

- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion.
- Nailing your CTA's (calls to action) for maximum uptake.
- Why showing value in your offers through empathy and solution-based communication can be so powerful.
- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this now.

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Best of 2023: Coaching call: How do I get my audience to see the value in what I sell?