Imperfect Action Simple psychology principles to improve your marketing and boost your sales (with Phil Agnew)
16 snips
Jan 9, 2024 Phil Agnew, host of the UK's largest marketing podcast called 'Nudge', talks about applying scientific principles in marketing funnel, including the influence of illusions and biases. He emphasizes the importance of being distinct within your industry, and discusses the power of heuristics, social proof, scarcity, and anchoring in marketing. He also emphasizes the value of taking imperfect action and learning from mistakes.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Using Heuristics and Biases in Marketing
03:02 • 7min
The Power of Social Proof in Marketing
10:25 • 14min
The Power of Scarcity in Marketing
24:46 • 5min
Exploring the Principle of Anchoring in Marketing
30:15 • 5min
Anchoring and the Goldilocks Effect
35:17 • 20min
Taking Imperfect Action and Learning from Mistakes
55:26 • 3min