Best of 2023: How she turned a $9 membership into a six-figure business with Liz Wilcox
Jan 2, 2024
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Liz Wilcox, email strategist, shares how she turned a $9 membership into a six-figure business. Topics include scaling a low-ticket membership, launching with an email list, creating a sustainable membership, avoiding overwhelm in course content creation, and Liz's tips for member onboarding and engagement.
A low ticket membership can scale to six figures by focusing on simplicity and providing value to members.
Growing a membership starts with believing in your offer, creating hype, and hitting personal targets.
Deep dives
Starting a Low-Cost Membership and Prioritizing Simple Business
In this episode, the guest, Liz Wilcox, shares her journey of building and scaling her business off the back of a $9 per month membership. She emphasizes the importance of keeping things simple and low responsibility, both for herself and her members. Liz started the membership without a template and sent out an email to her existing list. She talks about her approach to pricing the membership at $9 to make it an easy and affordable decision for potential members. Liz shares how she has grown the membership to thousands of members, utilizing word-of-mouth referrals and implementing an affiliate program. She explains her simple onboarding process and how she keeps members engaged through weekly template deliveries and monthly Q&A sessions. Liz also discusses her approach to retention and how she manages churn rates. Throughout the episode, she highlights the significance of knowing what kind of lifestyle you want and staying true to your intentions.
The Power of a Low-Cost Membership and Simplifying Business
In this conversation, Liz Wilcox discusses the success she has achieved with her $9 per month membership. She challenges the common perception that memberships require high price points and constant value delivery. Liz shares her reasons for pricing the membership at $9 and the benefits of making it accessible and low responsibility for members. She explains how she grew her membership to thousands of members through word-of-mouth and an effective affiliate program. Liz details her streamlined onboarding process and retention strategies, such as regular template deliveries and live Q&A sessions. She emphasizes the importance of simplicity in business and staying focused on what you truly want to achieve.
Building a Successful $9/Month Membership: Strategies and Insights
In this episode, Liz Wilcox shares her journey of creating and scaling a highly successful $9 per month membership. She discusses the unconventional pricing strategy of her membership and the reasons behind it. Liz emphasizes the importance of simplicity, both for herself and her members, and the role it has played in the growth and retention of her membership. She shares strategies for member acquisition, including word-of-mouth referrals and leveraging affiliates. Liz also explains her streamlined onboarding process and how she keeps members engaged through regular template deliveries and live Q&A sessions. She highlights the significance of knowing what you want and staying committed to your vision.
The Power of a $9 Membership and Prioritizing Simplicity in Business
In this podcast episode, Liz Wilcox shares the story of her successful $9 per month membership and the value of keeping things simple in business. She highlights how she started her membership without a template, simply sending an email to her list, and the importance of prioritizing consistent action over perfection. Liz discusses the unique pricing strategy of her membership, which challenges the traditional notion of high-priced memberships. She talks about the growth of her membership, utilizing word-of-mouth and an affiliate program. Liz also explains her approach to retention, including regular template deliveries and live Q&A sessions for members. She emphasizes the importance of knowing what you want and designing your business around it.
This was the *most downloaded* episode of 2023! Liz Wilcox is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into the world of low-ticket items and understand how getting clear on your direction (and staying the course) can really set you up for low-stress success.
- How a low ticket membership can scale to six figures. - How growing a membership starts with believing in your offer, creating your own hype and hitting your personal targets. - When launching begins and ends with an email list, literally! - How to create a sustainable, low-ticket membership that works for you AND your audience. - How to avoid unnecessary fear and overwhelm by not overthinking your course content creation. - Liz's simple tips for membership onboarding, retention and engagement.
